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2015/03/18

Facebook adds peer-to-peer payments on Messenger app

Facebook adds peer-to-peer payments on Messenger app | Facebook wants to monetize your time | How social conversations can boost your brand's SEO
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March 18, 2015
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The Big StorySponsored By
Facebook adds peer-to-peer payments on Messenger app
Facebook has begun allowing Android and iOS users of its Messenger application to send money the same way they send a snapshot by linking Visa or MasterCard debit cards to their accounts. Analysts suggest that Facebook may eventually extend the service to let consumers purchase items from advertisers. CIO.com/IDG News Service (3/17), The New York Times (tiered subscription model) (3/17), CNET (3/17)
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Connecting & CollaboratingSponsored By
Facebook wants to monetize your time
Facebook's business model depends upon sucking up more and more of users' time and attention, Derek Thompson writes. Other sites, such as Google, are better judged by how much time they save users, not by how much they allow them to waste, Thompson writes. The Atlantic online (3/16)
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How social conversations can boost your brand's SEO
Google search prioritizes brands that generate social buzz, so small companies can get an edge by fostering genuine conversations via social media, Daniel DiGriz writes. "It's all about getting real with an audience, and making a genuine connection. It can't be programmed, faked or built in," DiGriz writes. SmartBrief/SmartBlog on Social Media (3/17)
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Social good is the real winner, says Shorty Awards co-founder
This year's Shorty Awards, which honor the top marketers on platforms including Facebook, Instagram, Snapchat and Tumblr, will be marked by an increased focus on social good and philanthropy, co-founder Gregory Galant says. "Brands and agencies are recognizing that doing good and promoting social values as part of a brand strategy resonates with consumers," he says. Adweek (3/17)
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Report: Econsultancy - Enterprise Priorities in Digital Marketing
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Business Tips and Advice
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Platform NewsSponsored By
Snapchat exec's departure marks shift in strategy
Snapchat has bid farewell to Chief Operating Officer Emily White, who was brought on board a year ago to provide veteran experience similar to how Sheryl Sandberg helped Mark Zuckerberg at Facebook. White's departure is a sign that Snapchat founder Evan Spiegel doesn't want to hand off responsibility for key financial decisions, Jessi Hempel writes. Wired.com (3/18)
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Top trends and tools for 2015.
Based on a global survey of more than 6,000 digital business professionals, customer experience is considered the key imperative for 2015. Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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Measurement MattersSponsored By
Facebook users pick Kentucky to win March Madness
Kentucky will beat Duke in the finals of this year's NCAA tournament, according to Facebook data scientists. Their bracket is based solely on how much the various March Madness teams have been talked about on the site. Time.com (3/17)
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Rethink Email: 3 Strategies to Stand Out in Your Customer's Inbox
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Most prosthetic limbs are designed by and for men, and that has left many female amputees struggling with oversized hands and feet. A growing number of companies and independent inventors are working on customized prosthetics that let female amputees wear feminine shoes and have correctly sized limbs. Motherboard (3/17)
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The Rise of the New Marketing Organization
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Editor's Note
Got something to say about social media? Say it on our blog
SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
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SmartQuote
[T]ime is a war that Facebook is winning in a blowout."
-- Derek Thompson, writing at The Atlantic online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
 
Editor:  Ambreen Ali
Managing Editor:  Stephen Yusko
Contributing Editor:  Ben Whitford
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