Why social media managers shouldn't go at it alone Eighty-six percent of social media professionals experience burnout at some point in their careers, and that's a sign that social media managers need to set better boundaries, Darryl Villacorta writes. Rather than trying to do everything yourself, aim to build an engaging environment fueled by customers and co-workers, Villacorta writes. Sprout Social (3/16)  | Research Report: Forbes - Breaking Down the Marketing Silos
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience?
Find out now. |
 | Where should marketers draw the line with chat-app stunts? "Ex Machina," a movie from DNA Studios, has sparked a debate about advertising on chat applications and elsewhere after it created a fake profile on Tinder to promote the film. "While this was a great ploy to get people to view the ad for the premiere, it clearly would leave people irritated that they fell for that sort of trickery," said WebiMax CEO Ken Wisnefski. Adweek (3/16) Etsy's decade-long growth offers key lessons for brands Etsy's forthcoming initial public offering is the culmination of the brand's consistent growth over the past decade, and it offers four lessons to other brands seeking similar success. Etsy smartly identified and targeted a niche, built a brand that stands for something, created a strong social media following and made changes along the way that were easy for its customers to adapt to. Digiday.com (3/16)  | Redefining Measurement from Awareness to Conversion
In our media-saturated world, no two customer journeys are alike-and success depends upon being able to measure what works and what doesn't. In this eBook, you'll learn how to build a tightly measurable, effective programmatic campaign across all stages of the customer journey. Download the ebook now! |
 | Click here to learn more about Featured Content       Uber CFO to depart amid talk of public offering Uber Chief Financial Officer Brent Callinicos is stepping down, saying he wants to spend more time with his family. The move sparked speculation that the ride-sharing company is preparing for an initial public offering, although some said Callinicos' departure might actually delay an IPO. Fortune (3/16)  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | IBM and Twitter launch first joint service IBM is launching developer tools and cloud-based data services that use data from Twitter, the first products released since IBM and Twitter announced their partnership last fall. Early tests using the Twitter-based services have resulted in a 5% decrease in customer churn, IBM reported. "We thought the early interest would be in consumer products and marketing, but it has turned out to be much broader than that," said Alistair Rennie, general manager of IBM's analytics division. The New York Times (tiered subscription model)/Bits blog (3/17) | Would Thomas Edison have offered you a job? Thomas Edison liked to give potential employees a 146-question general-knowledge test. Workers were expected to be able to name the third-smallest American state, explain where to buy fur or to fish for cod, and have a knowledge of disciplines including philosophy, literature, metallurgy and chemistry. Gizmodo (3/12) |  | It's natural to get caught up in the rush of doing good work as a social media manager, but the onus shouldn't be on you entirely." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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