Getting the Most Out of Database Tech | How to Succeed with Marketing Automation | Marketer's Guide to Email Deliverability

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The Changing Face of Sweeps Sweepstakes aren’t just child’s play—they’re big business. Today, with mobile and social tie-ins, consumers interact with your brand in ways never before imagined. And as a bonus, they share the promotions, delivering marketers a multitude of data to continue the connection well beyond the game. Building Relationships with Intelligence Marketing automation tech solutions helps manage digital and email campaigns by quickly segmenting audiences and databases and helps marketers sort through prospect and customer lists quickly and efficiently, whether it’s targeting qualified leads and prospects or sending messages to existing customers. Inside Overstock's Transition to Data-Driven Marketing As everyone in retail and ecommerce is fully aware, changes abound within the industry. To accommodate these and future changes while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to shift to a data-driven marketing approach. Getting the Most Out of Database Tech Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of big data for marketing purposes requires a shift in thinking for marketing teams. Marrying Direct Mail and Digital Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar. Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs. 5 Ways to Sharpen Your Audience Targeting Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook now! Unify Your Marketing Technology and Data – It's Easy Today’s marketers are challenged with figuring out how to navigate an increasingly complex technology landscape, which includes more siloed applications and fragmented data sources than ever before. Download this guidebook today to learn how to unify your marketing initiatives and maximize your technology investments. How to Succeed with Marketing Automation Email service providers were built for rapidly sending the same message to many, they can’t deliver the behaviorally targeted engagement needed to maximize the impact of marketing. Only an intelligent marketing automation platform is up to the task. The Modern Marketer's Guide To E-Mail Deliverability Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder in today’s complex technical landscape. Make sure your team has the know-how needed to get your best messages into inboxes—and to protect your sender reputation. Take Your Videos Global Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization.

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