Could your brand survive a Facebook ban? Getting banned from Facebook devastated Rachel Rofé's marketing for an upcoming event, she writes, and despite her best efforts to leverage other channels, she was forced to cancel the event. Rofé writes that that taught her the importance of diversifying and not pinning her marketing strategy on a single platform. "They say that sometimes you have to learn things the hard way. That was definitely true in this case," she writes. RachelRofe.com (3/9)  | Your Good Leads are Dying
The focus for measuring marketing performance has shifted from lead quantity to hard-dollar impact on pipeline and revenue.
The thing is, most companies are finding their messages and content aren't ready for this challenge. This ebook covers why and how to fix this all too common problem. |
 | Are you tweeting in the wrong language? Global companies have to adapt social strategies to reflect a multi-lingual customer base, write Gerald Kane, Mohamed-Hedi Charki and Nabila Boukef. Customer-facing strategies demand social media operators who are fluent in the local language, while internal programs require a lingua franca that everyone can understand. "It may be easier to coordinate a team ... across global boundaries rather than to find all the necessary skills in a central location," they write. MIT Sloan Management Review online (3/10)  | eBook: Agile Marketing
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of empowered customers who control the conversation of your brand. This ability to interact, research and purchase almost anything, anytime, anywhere has changed expectations. It necessitates an accelerated pace of campaign creation and implementation to nurture ongoing relationships and have real-time dialogues. Learn More Now. |
 | Pepsi Challenge revived with a social twist PepsiCo is bringing back its Pepsi Challenge marketing campaign with the social media generation in mind. Celebrities will issue challenges monthly to fans that blend social responsibility and pop culture in technology, sports and music. The social campaign is intended to engage a new generation "in a world where the consumer expects to hear from the brands they love in whole different ways," said Brad Jakeman, president of PepsiCo's global beverages group. The New York Times (tiered subscription model) (3/11)  | The Rise of the New Marketing Organization
In a survey of 300+ marketing executives, Forbes Insights and Turn reveal perceptions around data-driven marketing and its impact on organizations. Learn how you can leverage their experiences and transform your team into a data-driven powerhouse. Download the whitepaper now! |
 | Click here to learn more about Featured Content        | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | GoPro was top brand on Instagram at #NYFW GoPro was the top brand on Instagram during New York Fashion Week, with one snapshot posted to the brand's account winning 114,000 likes, according to L2 data. Still, celebrities outpaced brands in terms of engagement. An Instagram post by model Kendall Jenner has more than a million "likes." L2 (3/10)  | A Guide for Structuring and Implementing PIAs: Six steps for your next Privacy Impact Assessment
Privacy Assessments are the backbone of a great data privacy management program. This whitepaper will provide 6 steps to consider when conducting a Privacy Impact Assessment (PIA) - the process for identifying, assessing and mitigating privacy risks for a specific product, service or system.
Download whitepaper now. |
 | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
|  | It is not about one big epic television commercial anymore. It is about this continuing dialogue." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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