How to mess up your Instagram marketing

Facebook sets sights on Brazil's favelas | How to mess up your Instagram marketing | Social media integral to content promotion Created for ignoble.experiment@arconati.us |  Web Version   March 20, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Facebook sets sights on Brazil's favelas Facebook has set up a space in a slum in Sao Paulo, Brazil, and is offering classes to help business owners develop their tech skills. The move is part of a strategy to encourage small businesses there to advertise on the social network. Agence France-Presse (3/18), The Wall Street Journal (tiered subscription model) (3/19) Share:  Building Audience-First Marketing Strategies Competition for consumers' attention is fierce. In this eBook, you'll learn how data can help you create an audience-first marketing strategy that engages your customers on the right platform, with the right message, at the right time. Download the ebook now! Connecting & Collaborating Sponsored By How to mess up your Instagram marketing An Instagram campaign is bound for disaster if it doesn't begin with clear goals and includes sporadic posts, low-quality content and inappropriate hashtags, Craig Kilgore writes. "This is a surefire way to lose credibility and come off as lazy on a network that was built on authenticity and quality," Kilgore writes. HubSpot.com (3/19) Share:  Social media integral to content promotion Social media can help with content marketing during the ideation, creation and promotion phases, writes Devon DeMars. "Social media plays a role through the entire content marketing workflow and is important to include if a content piece is to be successful," DeMars writes. SmartBrief/SmartBlog on Social Media (3/20) Share:  Combating Identity Theft in a Mobile, Social World Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. Marketer Moments Social media lets us compete with bigger rivals, Wendy's exec says Social media is a key tool for Wendy's as it seeks to reach younger consumers and compete with brands with bigger marketing budgets, executive Brandon Rhoten says. "We can seem a lot bigger than we are online," Rhoten says. ClickZ (3/20) Share:  Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com Get Creative: 10 Ways to Think Outside the Box     Revolutionizing the Franchising Model     Going "All In" on Your Business     Why Causing a Disturbance Can Help You Innovate     Developing a Future-Proof Business Model     Click here to learn more about Featured Content Platform News What lies in store for Facebook Messenger Facebook's Messenger application is evolving into a platform, with officials aiming to emulate the success of multifaceted Asian chat apps such as WeChat and Line that rely on third-party developers, Josh Constine writes. "The platform is likely to start slow, with Facebook working with preferred partners, but it may eventually open to more developers," Constine writes. TechCrunch (3/19) Share:  Measurement Matters Why Facebook sees data as a moneymaker Facebook's Topic Data tool is a sign that, like Twitter, the social network is considering turning anonymized user data into a revenue source, Adam Levy writes. "Licensing its firehose of data is a nice option to fall back on if its plans to monetize its satellite properties don't work out as expected," Levy writes. The Motley Fool (3/20) Share:  Social Shareable The real significance of lowercase tweets Many Twitter users are embracing a stripped-down, minimally punctuated and often entirely lowercase writing style -- a sign of the linguistic evolution of the Internet, Mallika Rao writes. "Unburdened of the need to prove our online facility with perfectly formatted sentences, we're able to experiment," Rao writes. The Huffington Post (3/19) Share:  SmartQuote Facebook is looking to recreate the best parts of its earlier web platform efforts without repeating its mistakes." -- Josh Constine, writing about Facebook Messenger at TechCrunch Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information