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2015/03/16

It's Official: The Less Competition You Have, the More Your Customer Service Stinks - CUSTOMER

CUSTOMER : 3/16/2015 eNewsletter
 

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There's a lesson here. Companies appreciate their customers far more when there's a high chance customers will leave them and take their business elsewhere. While this may seem like a given - after all, businesses are in business to make money - it's important to note that lousy customer service costs companies money. Customers stay on the line longer, racking up long-distance charges on toll-free numbers. They call back more frequently to rectify errors, which costs contact centers money and time. They spend more money fixing mistakes than they do offering decent customer support in the first place. They waste the time of the personnel required to fix problems: managers, supervisors, back-office workers and IT professionals.
Sony, in recent months, has been on top of the world gaming-wise. Having soundly thrashed its biggest competitor Microsoft at the 2013 E3 event, and proceeding to capitalize on that success through almost a year of huge sales, it's easy to think Sony could do no wrong. But new reports suggest that Sony's actively dropping the ball, and it's all thanks to a poor customer experience.
Enabling customers to provision their own services seems to be a key first use case for software-defined networking, as Masergy Communications has just introduced this capability, following in the footsteps of similar offerings from AT&T and NTT Communications.
Nowadays, the customer experience is more important than ever, the viral nature of negative customer experiences can prove quite damning for any business. While the front line of customer service for many are call center representatives or store clerks, customer support software is an essential ingredient to a positive customer experience.

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