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2015/03/26

Modern CRM -- It's Not Just for Sales Anymore

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Modern CRM — It's Not Just for Sales Anymore
Today, customer relationship management (CRM) systems provide a comprehensive set of features so that an organization has the required capability to record and manage customer information, store and analyze customer interactions, and learn customer preferences to build enriching relationships with the customer base. In addition, modern CRM systems have evolved to provide enhanced Customer Experience, facilitate excellent customer service, provide a platform for social collaboration with customers, and prompt customer advocacy. This white paper discusses various avenues by which CRM systems can benefit a company.
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