Nielsen: TV-related tweets correlate with engagement

Students flock to Yik Yak, but concerns remain | We need to show people we aren't nasty, Yik Yak founders say | Twitter will reportedly pitch video to ad execs at SXSW Created for ignoble.experiment@arconati.us |  Web Version   March 9, 2015 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Students flock to Yik Yak, but concerns remain Students are embracing Yik Yak, an anonymous, location-based social-messaging application that lets them chat during classes, but some professors and others have been subjected to racist, sexist and homophobic abuse by users. So far the site has declined to help identify people who post abusive messages. The New York Times (tiered subscription model) (3/8) Share:  We need to show people we aren't nasty, Yik Yak founders say GigaOm (3/7) Share:  Retargeting Your Way to Success on Mobile With retargeting, marketers can maximize the value they get from their existing mobile users. By delivering tailored messages to foster deeper engagement, marketers can add impressive gains to revenue, purchasers, registrations, and more. Download our new ebook to learn more about why retargeting is key to any mobile marketing strategy. Connecting & Collaborating Sponsored By Twitter will reportedly pitch video to ad execs at SXSW Twitter is expected to tout its autoplay and native video functions to ad executives at the SXSW Interactive conference this week. "What makes Twitter video what it is and unique is that it's real time and conversational," said Glenn Brown, head of content and partnerships at Twitter. Adweek (3/8) Share:  Facebook reportedly plans LiveRail-powered ad exchange Facebook reportedly is working on an ad exchange based on LiveRail, the video ad-tech firm acquired by the social network last year. Video and display ads would be sold by publishers through real-time auctions, with bidding handled by demand-side platforms. Advertising Age (free access for SmartBrief readers) (3/6) Share:  Ten mobile trends. Ten ways to win. Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race — and you'll discover the steps you must take to stay ahead of the pack. Download now> Most Read by Marketing Decision Makers Sponsored By How brands jumped on #TheDress bandwagon Adweek/AdFreak blog Facebook tweak could see pages lose "likes" TechCrunch Former exec explains why MySpace lost "billions of dollars" The Guardian (London) Google+ to be supplanted by Photos and Streams Mashable Social media goes hyperlocal with Nextdoor The New York Times (tiered subscription model) Building Audience-First Marketing Strategies Competition for consumers' attention is fierce. In this eBook, you'll learn how data can help you create an audience-first marketing strategy that engages your customers on the right platform, with the right message, at the right time. Download the ebook now! Business Tips and Advice Sponsored Links from American Express OPEN on openforum.com Pricing for Profit: Why Businesses Get It Wrong (and How You Can Get It Right)     Expanding Beyond the Flagship Location     Revolutionizing the Franchising Model     RockPaperRobot: Poised for Takeoff and Managing the Ride     How Open Should You Be About Your Company's Finances?     Click here to learn more about Featured Content Marketer Moments Sponsored By Sheriff deputizes cat to help out on Facebook A sheriff's office in Delaware has been Photoshopping a pet cat, Foots, into weather-related Facebook posts. The posts with the hashtag #weatherkitty have won a cult following. "Weatherkitty helps bring new eyes to the page, which is extremely important to us when we need help or want to publicize a case," Cpl. Michael Kalinsky says. The News Journal (Wilmington, Del.) (tiered subscription model) (3/7) Share:  Combating Identity Theft in a Mobile, Social World Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. Platform News Sponsored By Facebook adjusts mobile ads to fit slow connections The Facebook Creative Accelerator program helps companies develop mobile-ad campaigns that work well with slow Internet connections in the developing world. The option determines whether a particular user has a fast or slow connection and delivers an ad accordingly. Time.com (3/9) Share:  The ROI of Privacy with TRUSTe Solutions Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now. Measurement Matters Nielsen: TV-related tweets correlate with engagement Nielsen research that includes hooking viewers up to brain scanners to figure out how much they're engaging with the shows they watch indicates that the number of tweets posted about a show in any given moment correlates with the degree of viewer engagement. "As the audiences are getting more engaged with the segment, the Twitter activity is getting more intense," says Avgusta Shestyuk of Nielsen Neuro. The New York Times (tiered subscription model)/Bits blog (3/8) Share:  Social Shareable Meet the Blue Jays pitcher who lives in a van After signing a multimillion-dollar contract with the Toronto Blue Jays, Daniel Norris moved into a 1978 Volkswagen camper and made his home next to the trash bins in a Wal-Mart parking lot. The pitcher lives off $800 a month, shaves with an ax blade and spent the offseason working in an outdoors-supplies store. "I'm not going to change who I am just because people think it's weird," Norris says. ESPN.com (3/5) Share:  SmartQuote Yik Yak is the Wild West of anonymous social apps." -- Law professor Danielle Keats Citron, as quoted by The New York Times Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information