In praise of lengthy Instagram captions Instagram marketers are missing an opportunity by posting photos with concise captions, because it's better to treat captions as a marketing opportunity and come up with more involved and engaging copy, Urooj Kazi writes. The 2,200-character limit is "enough characters to market the hell out of each image you post and then some," Kazi writes. Crowdfire (3/13)  | The CMO's Guide to Data-Driven Marketing
Smart marketing means going with the data, not just your gut. Learn how you can adopt a simple data-driven workflow that lets you optimize every part of the customer journey — and ensure you aren't missing key opportunities along the way. Download the ebook now! |
 | Facebook, not TV, will be platform for 2 new MSNBC shows MSNBC, in partnership with NowThis, has developed two shows for Facebook. Morning show "Sound Off" will spotlight one breaking news item, and "FacePalm" will look at a controversial news topic from the day. "If we're serious about reaching younger audiences where they are, we have to create content in the formats that work for the platforms where they live," MSNBC President Phil Griffin said in a company memo. Variety (3/12)  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | Social is a must-have for food trucks at SXSW  | | (SAUL LOEB/AFP/Getty Images) | Instagram has joined Facebook and Twitter as a must-have tool for food trucks seeking fans, say the operators of Chilantro and East Side King, two trucks that have proved popular at the South by Southwest festival in Austin, Texas. "Instagram has become a tool for us to communicate and appreciate our customers through an image. 'A picture is worth a thousand words' [applies] to us because our image of food speaks [loudly]," said Chilantro President Jae Kim. Adweek (3/11)
 | A Guide for Structuring and Implementing PIAs: Six steps for your next Privacy Impact Assessment
Privacy Assessments are the backbone of a great data privacy management program. This whitepaper will provide 6 steps to consider when conducting a Privacy Impact Assessment (PIA) - the process for identifying, assessing and mitigating privacy risks for a specific product, service or system.
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 | Click here to learn more about Featured Content       Opinion: Twitter's knee-jerk responses won't stop the trolls Twitter's attempt to block online trolls by requiring phone-number confirmation for some users "undermines the anonymity of the people who need it most, without necessarily providing protection for targets of harassment," Parker Higgins writes. The company needs a more nuanced response to online abuse, which can't be blamed entirely on anonymous users, Higgins writes. Wired.com (3/13) | Selfie snapping is out of control, survey suggests Nearly 60% of people say efforts to capture perfect photos for social media have "prevented them from enjoying life experiences," and 14% say they've put themselves in unsafe situations to take sharable selfies, according to a survey by Joseph Grenny and David Maxfield. Even parents aren't immune: "I disciplined my son and he threw a tantrum that I thought was so funny that I disciplined him again just so I could video it," an unidentified woman said. Mashable (3/13) | Wish it could be Christmas every day? Just adopt a crow Crows are known to bring small gifts to their caregivers, such as bottle caps, toy cars and lost jewelry. "When she brings them she spreads her wings completely and bows her head," aficionado Lynn Witte says of a crow that she feeds. BBC (3/9) |  | Through social media, we are able to connect with our guests outside of our locations -- when they're not at [a truck] -- and this helps build a larger audience and drives sales." -- East Side King's Deana Saukam, as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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