The benefits of shared first-party data

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A series of sponsored Spotlight sessions presented to Summit attendees. The benefits of shared first-party data Marketers use data to better understand and locate their target audiences, but not all data is created equally. Reach your buyers more effectively by deepening your customer knowledge and using the most reliable data possible. Sponsored by How to find your audiences in mobile -- one impression at a time Programmatic buying in mobile enables savvy brands to engage with consumers one impression at a time. Consider these actionable strategies for using data to reach pinpointed audiences. Sponsored by A look into Nationwide's marketing attribution process Gone are the days when ad agencies dictated brands' optimization processes. Find out how Visual IQ helped Nationwide become more effective. Sponsored by Full Summit Coverage ARTICLES | PHOTOS | VIEW ONLINE     iMedia Commerce Summit April 12-14, 2015 - Minneapolis, MN iMedia Agency Summit May 3-6, 2015 - Rancho Palos Verdes, CA iMedia Brand Summit September 13-16, 2015 - Coronado, CA iMedia Breakthrough Summit October 26-28, 2015 - Austin, TX

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