Sponsor

2015/03/12

The Point: Set Your Mark

The Point
march 2015
News + Insights  
Point of View: 2014 benchmark data takeaways

We have all heard that the past is destined to repeat itself, and PointRoll’s 2014 Benchmark Report proves that plenty of trends from 2013 remain relevant. But in an industry with as much rapid evolution as digital advertising, there are also plenty of new developments around data-driven advertising and mobile behavior that merit a closer look.

Read More

Download the benchmark report

Events Near You: ARt in advertisting

True creativity crosses borders. Join PointRoll as we host a conversation for agency creatives and advertising professionals, led by artists who have crossed creative boundaries in life and in advertising.

Event Dates
Chicago: April 8, 5-8pm 
New York: April 13, 5-8pm 
Los Angeles: April 21, 6-9pm 

learn more

Misconceptions: are they holding you back?

Last year, PointRoll hit the road to talk to a variety of digital advertising professionals about the benefits and challenges of digital ads. Surprisingly, we found many shared the same misconceptions about what can truly be done, which often made them apprehensive to dive in head first.

Read More

For more insights from PointRoll, visit our website.
To contact our Sales team, click here.

Big Creative Awards  

 

 

CAMPAIGN
Selma MovieFone Takeover

 

CAMPAIGN
British Intelligence - Jaguar XJR

 

CAMPAIGN
Nova Southeastern - Explore 2014

CREATIVE/MEDIA
Paramount
TVGLA
MEC LA 

 

CREATIVE/MEDIA
Spark 44
Mindshare

 

CREATIVE/MEDIA
Fahlgren
 

WINNER
Daring Creative Design 

 

WINNER
Fearless Use of Features

 

WINNER
Brave Campaign Objectives

 

More Demos

Monthly Metrics  
Vertical Interaction Rate Brand Time CTR
Non-Profit Organizations 4.00% 17.24 0.50%
Pharmaceutical     3.19% 16.27     0.21%
Real Estate 0.29% 21.62 0.12%
Restaurants & Food Service 0.39% 12.63 0.82%
Toys & Games Manufacturers 2.36% 17.32 0.33%
PointRoll Benchmark 1.91% 17.59 0.21%
*These metrics reflect the previous 3 months
instream units outperform polite ads by a factor of 10 when it comes to interaction rate.
(pointroll 2014 benchmark report)
 

View in a Browser.

Unsubscribe from this Newsletter.

No comments:

Post a Comment

Keep a civil tongue.

Label Cloud

Technology (1464) News (793) Military (646) Microsoft (542) Business (487) Software (394) Developer (382) Music (360) Books (357) Audio (316) Government (308) Security (300) Love (262) Apple (242) Storage (236) Dungeons and Dragons (228) Funny (209) Google (194) Cooking (187) Yahoo (186) Mobile (179) Adobe (177) Wishlist (159) AMD (155) Education (151) Drugs (145) Astrology (139) Local (137) Art (134) Investing (127) Shopping (124) Hardware (120) Movies (119) Sports (109) Neatorama (94) Blogger (93) Christian (67) Mozilla (61) Dictionary (59) Science (59) Entertainment (50) Jewelry (50) Pharmacy (50) Weather (48) Video Games (44) Television (36) VoIP (25) meta (23) Holidays (14)

Popular Posts (Last 7 Days)