| Topic | | Sticky Content: The 'Sell, Sell, Fun' Approach to Email Marketing | | Date | | Thursday, March 19th | | Time | | 2 PM CT | | Host | | Matt Caldwell, SVP, Creative Services |
|  | | Hi Indiana,
Consumers expect more from brands. Self-serving email marketers, who talk only about their company's products and provide no additional value, will have a mostly unengaged, zombie-like audience. Register for this webinar, hosted by SVP of Creative Matt Caldwell, to see how top brands keep subscribers opening and clicking through 'sticky', value-added content including:
- Trivia
- Comics
- Word of the Day
- Lifestyle features
Also don't miss out on tips on how to speed up email production with a master template and editorial content library.
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 | GET TO KNOW US
As a Web Production team lead, I have the unique opportunity to work both as a coder for clients and as a coach for my teammates. I love my job's positive everyday interactions – from teaching clients to build their own emails to helping coworkers solve a challenging problem. Off the clock, I am captain of the first-ever Yesmail bowling team. Wish us luck out on the lanes!
Brenna Scurlock
Web Production Lead Developer | | | | |
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