6 new analytics tools marketers can't live without

April 29, 2015 Issue Subscribe | View online 6 new analytics tools marketers can't live without By Mark Hansen Marketing analytics tools are always changing, and new and better options are hitting the market. Let's take a look at these recommendations to make measuring, analyzing, and optimizing even easier. How to solve programmatic's brand problem By Keith Lorizio Resisting change is futile -- and may cost you serious revenue. Here are three reasons why your brand needs to embrace programmatic right now. Why short-form video should be your next marketing focus By Irfon Watkins There is no shortage of content out there, but consumers are actively seeking videos. Here are the benefits and challenges of short-form video marketing. Blog Posts 3 Things to Know about the Apple Watch after 72 Hours By Tom Edwards After spending 72 hours with the Apple Watch I was recently asked to summarize my thoughts about what I like, what needs work and... Latest Facebook ad changes and using analytics to best leverage them By Katya Constantine My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as... Cover Stories The 5 core pillars of social marketing success This year's 6 best summer blockbuster campaigns The 8 greatest puppy marketing campaigns of all time 7 dirty little secrets of the marketing industry 9 annoying co-worker habits that drive everyone crazy Full calendar >> iMedia Agency Summit May 3-6, 2015, Rancho Palos Verdes, CA Request invite iMedia Brand Summit Sept 13-16, 2015, Coronado, CA Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite Resource Connection Featured Presentations Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. See more >> Latest Jobs Senior Social Media Marketing Manager Digital Web Designer Marketing Communications Specialist Digital Marketing Coordinator -Mobile Apps Senior Product Manager - Mobile More jobs >>

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