Conference Spotlight: Movio Conversation at Massive April 10

IN CASE YOU MISSED IT: CONVERSATION WITH MOVIO
In his Spotlight Conversation with Variety senior editor David Cohen at Variety’s MASSIVE: The Entertainment Marketing Summit, Movio CEO and co-founder Will Palmer challenged film marketers to think alternatively when creating their marketing campaigns.  Palmer, whose company is the global leader in marketing data, analysis, insights and campaign creation and management for theatrical exhibitors, studios and distributors, said that using primarily demographic information when designing a marketing spend is an outdated approach.   “Assuming that somebody, the day they turn 36, is no longer going to be interested in ‘The Avengers,’ is short-sighted,” said Palmer.  “Many of these films cross all quadrants and cross all segments. So sometimes you have to ignore the demographic information and start looking at comparable titles instead. If you focus more on the content and less on the demographic, you’ll likely get a better result,” he said.  Palmer explained that Movio’s ultimate goal is bringing exhibition and studio/distributors closer together to benefit mutually from the big data that affects decisions all along the cinematic food chain, increasing ROI for all parties.   Palmer outlined the benefits of his company’s latest platform, Movio Media,  which has the potential to provide studios and distributors the capability of testing content at every step of the creative process.   Designed for, and Beta-tested by, US film studios and distributors, Movio’s newest product, Movio Media, allows movie marketers to analyze and connect with the most avid filmgoers (those attending films six times a year or more) for more targeted messaging, interactive conversation and increased ROI. A company of Vista Group International Ltd. (NZX:VGL), Movio's mission is to revolutionize the way the film industry interacts with moviegoers. For more information, visit www.movio.co
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