Banjo wants to help brands keep tabs on social chatter Banjo hopes to put a new spin on social listening, founder Damien Patton says. The enterprise service will use real-time linguistic and visual analysis to determine what is happening in an area and update clients if anything relating to their industry is taking place. "We have a great understanding of what 'normal' looks like in a given location. If something changes, we get an alert," Patton says. Fortune (4/2)  | The Rise of the New Marketing Organization
In a survey of 300+ marketing executives, Forbes Insights and Turn reveal perceptions around data-driven marketing and its impact on organizations. Learn how you can leverage their experiences and transform your team into a data-driven powerhouse. Download the whitepaper now! |
 | How genuine influencers and listening can boost social campaigns Choosing the right influencers and paying attention to online buzz contribute to social media success for brands, according to marketers from American Express and Mini USA who spoke on a ClickZ Live New York panel. Using content that is platform-specific and demonstrating authenticity are also key, according to the panelists. ClickZ (4/1)  | See Contextual Marketing in Action!
It's not just another buzzword. Contextual marketing is paving a new way forward for digital marketing. As we focus our marketing on utility and relevant content, we enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action. |
 | Organic hashtags lift branded content Brands should implement hashtag use organic to their messaging to help drive social media interaction, writes Alex Samuely. Burger King saw recent success with its hashtag #ChickenFriesAreBack that was officially promoted on Twitter but was also shared by enthusiastic consumers. Mobile Marketer (4/2)  | Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now. |
 | Some users say Facebook takes them on unwanted trips down memory lane Facebook's "On This Day" feature isn't always the fun nostalgia trip it was intended to be, some users say. Critics say they've been given painful and unwanted reminders of the deaths of close friends and family members. "You don't need a reminder like that from Facebook for sure," user Sean Forbes says. The Verge (4/2) | Monks on the run In the mountains around Kyoto, Japan, live the fabled "marathon monks": Buddhist devotees who have committed to run a full marathon every day for 1,000 days, wearing straw sandals. Over the past 130 years, only 46 monks have completed the challenge, which is said to help them reach enlightenment. "All humans are asking the question: 'Why are we alive?' The constant movement for 1,000 days gives you lots of time to think about this," one monk says. The Guardian (London) (3/31) |  | You'd be surprised by how many brands ignore comments and suggestions. Spend time listening and incorporating what you learn into [social] planning." -- Lee Nadler of Mini USA, as quoted by ClickZ | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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