How advertising ruined publishing

April 6, 2015 Issue Subscribe | View online How advertising ruined publishing By Sean X Publishing used to be man's greatest accomplishment -- until advertising came around. Here's how the latter took over. Drive sales by marketing with personalization, video, and mobile By Anthony Risicato Retailers can appeal to consumers with a combination of data, personalization, and mobile ads that will help your bottom line. Read on to learn how. 3 steps for inventing the perfect brand mascot With Adam Kleinberg There's no better asset a brand can have than an effective representative. If you're starting from scratch, here are key steps to creating a great one. Blog Posts How Viewability Affects Media Planning and Budgets By Charlie Ray The digital advertising industry loves to glom onto a trend and a buzzword like nobody's business. The latest is "Viewability" and... 5 great things I heard at #MarTech15 – Day One By Robert Davis In his opening remarks on the first day of MarTech 15, Scott Brinker addressed a crowd twice the size of last year's summit in... Cover Stories The definitive ranking of 25 horrible brand mascots The 10 all-time greatest farts in advertising 7 tips for dealing with difficult clients How doing good can lead to marketing success The new agency model that works Full calendar >> iMedia Commerce Summit April 12-14, 2015, Minneapolis, MN Request invite iMedia Agency Summit May 3-6, 2015, Rancho Palos Verdes, CA Request invite iMedia Brand Summit Sept 13-16, 2015, Coronado, CA Request invite Resource Connection Featured Presentations How Kinetic Social can help brands with social marketing Kinetic's technology reflects how the modern marketer thinks and works. Discover how here. How to optimize your press release in 2015 Learn how you can increase your visibility and impact on the marketing funnel. The long view of customer experience Check out this discussion of customer engagement and what it means to build long-term customers. See more >> Latest Jobs Social Media Specialist Social Media Manager Community Manager, Social Media Mobile App Acquisition Manager Sales Account Exec More jobs >>

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