| Optimizing Local Search Marketing in a Mobile World: From Clicks to Calls to Sales | | When: | Wednesday, May 6 | | Time: | 2:00 p.m. ET | | Register to join | | | Presented by: | Moderator: |  Steve Griffiths Sr. Vice President of Marketing & Product Strategy DialogTech |  Jay Hawkinson SVP, Emerging Products SIM Partners |  Patricia Odell Senior Editor Chief Marketer | | | Did you know that nearly 80% of local searches made on mobile devices end in a purchase, often within a few hours?* As local search goes mobile, you need to make sure your business is prepared. Marketers must now learn new strategies for generating and analyzing SEM conversions in order to serve customers' mobile expectations and maximize conversions. Join Chief Marketer next Wednesday, as local search experts from DialogTech and SIM Partners discuss the latest research, best practices, and case studies around driving ROI from local search, including how to: - Craft effective local PPC ads and create location pages to drive conversion
- Optimize for local SEO and take advantage of Google's mobile-friendly rules
- Avoid the biggest pitfalls national brands face with local search
- Attribute calls and sales at the local level to national campaigns
Register today to hear these insights and more to help you keep up with the continuing evolution of the mobile market, and boost your ROI with optimized local search. We hope to see you there! - The Chief Marketer team *Source: 2014 Local Search Study by Neustar Localeze and 15miles |
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