Marketing Leadership: Testing and Learning

Marketing leadership whitepaper Professional Leadership How Marketers Develop a Test & Learn Culture True or false, to effectively optimize email marketing you must continuously and scientifically test the elements of your campaigns? True. While some find the process daunting, others embrace the challenge and reap not only increased ROI but greater support for the channel by upper management. This whitepaper, Testing at the Heart of your Organization, provides a comprehensive roadmap for driving a cultural shift with 5 critical leadership steps:   • Making a Case for Test & Learn • Setting Goals, Outcomes & Learnings • Selecting the Test Elements • Setting a Structure • Measuring, Interpreting and Making Changes Make 2015 the year your team embraces Test & Learn!  Download your copy. Download Now! dotmailer Inc. 350 7th Avenue, New York, 10001, United States Part of the dotdigital Group PLC This message was sent to ignoble.experiment@arconati.us Your email address has not been given to any business partners. You received this email because you have an existing business relationship with Multichannel Merchant, a division of Access Intelligence. Periodically, we may inform you of the latest offers and new products from select business partners that we believe you will find helpful in your business or career. If you do not wish to be contacted with these email messages, please click here. Multichannel Merchant | Access Intelligence | 10 Norden Place | Norwalk, CT 06855 | Privacy Statement