The 5 core pillars of social marketing success

April 28, 2015 Issue Subscribe | View online The 5 core pillars of social marketing success By Brad Brief Establishing a strong foundation is key to driving fruitful results through social channels. Follow this guide for developing an all-encompassing plan that optimizes your brand's engagement. The latest mobile shopping trends you can't afford to ignore By Patricia Mejia Consumers are taking to mobile with rapid speed -- and how they buy is constantly changing. Here are a few important observations gleaned from recent data. Why your mobile in-app ads may never be seen By Jason Cooper With mobile usage growing daily, many marketers opt for in-app advertising. Here's why you may not be reaching your audience. Blog Posts Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video) By Rick Mathieson Call it "ROI at the speed of 'Like.'" In part two of my recent conversation with Adrian... Dumb Mistakes Candidates Make While Job Hunting By Jane Turkewitz From resumes to references, I have seen candidates do some pretty stupid but fixable things to hamper their efforts at getting... Cover Stories This year's 6 best summer blockbuster campaigns The 8 greatest puppy marketing campaigns of all time 7 dirty little secrets of the marketing industry 9 annoying co-worker habits that drive everyone crazy 10 brands that market to stoners Full calendar >> iMedia Agency Summit May 3-6, 2015, Rancho Palos Verdes, CA Request invite iMedia Brand Summit Sept 13-16, 2015, Coronado, CA Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite Resource Connection Featured Presentations Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. See more >> Latest Jobs Senior Social Media Marketing Manager Digital Web Designer Marketing Communications Specialist Digital Marketing Coordinator -Mobile Apps Senior Product Manager - Mobile More jobs >>

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