The Changing Face of Sweeps | Take Your Videos Viral | Turn High Value Leads into Customers

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The Changing Face of Sweeps Sweepstakes aren’t just child’s play—they’re big business. Today, with mobile and social tie-ins, consumers interact with your brand in ways never before imagined. And as a bonus, they share the promotions, delivering marketers a multitude of data to continue the connection well beyond the game. 2015 B2B Marketing Outlook It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI. Relationship-First Marketing for a Mobile World With more mobile devices than PCs, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline. Take Your Videos Global Nielsen reports 64% of marketers expect video to dominate their future strategies. Want to maximize investment in video by extending impact to international markets? Download this eBook to learn best practices for video translation and localization. Reason No. 1: Bring Order to Digital Marketing Chaos Marketers must embrace technology, not be overwhelmed by it, if they want to keep up with the increasingly dynamic customer journey. Download this primer to learn the many ways tag management can benefit your organization and help drive powerful marketing results. Turn High Value Leads into Customers Businesses that want to get ahead need to identify and target high-value customers quickly. Lead quality is critical to the success of your business. And it comes only from having an effective lead management strategy with intelligent components in place. Definitive Guide to Engaging Email Marketing Customers and prospects have learned to filter out noise, so your email needs to be more trusted, relevant, and conversational. Download this guide to move beyond basic batch and blast email to a whole new level of engagement.

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