This year's 6 best summer blockbuster campaigns

April 27, 2015 Issue Subscribe | View online This year's 6 best summer blockbuster campaigns By Michael Estrin If you want to know which summer flicks are successful, check the box office. If you want to know which films are good, go see them. And if you want to know which campaigns cut through the noise of blockbuster season, read on. The new agency responsibility in the digital age By Neil Chaudhari Digital transformation is a reality that all agencies must embrace. Here are four ways you can work to meet your clients' evolving expectations. Real-time bidding 201 By Jag Duggal Let's delve further into the subject of RTB by examining different methods with which to reach your audience, and how they work together to drive sales. SPONSOR CONTENT The first-party data opportunity you're missing By Avi Spivack Many companies keep first-party data to themselves and never look beyond it. Consider this enhanced approach for keeping, acquiring, and converting customers.   Blog Posts Report: Top Social Media Campaigns for Pet Foods By Doug Schumacher Pet food campaigns tend to play well in social media, as they frequently combine a photogenic subject with something people are... Digital Ad Crimes Infographic: Click Fraud, Brand Safety & Viewability By Joseph Vito DeLuca It's no secret that digital continues to eat up more and more ad spend. According to a report published by Carat, $129 billion is... Cover Stories The 8 greatest puppy marketing campaigns of all time 7 dirty little secrets of the marketing industry 9 annoying co-worker habits that drive everyone crazy 10 brands that market to stoners How the smartphone is killing the tablet Full calendar >> iMedia Agency Summit May 3-6, 2015, Rancho Palos Verdes, CA Request invite iMedia Brand Summit Sept 13-16, 2015, Coronado, CA Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite Resource Connection Featured Presentations Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. The marketer's guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. See more >> Latest Jobs Senior Social Media Marketing Manager Digital Web Designer Marketing Communications Specialist Digital Marketing Coordinator -Mobile Apps Senior Product Manager - Mobile More jobs >>

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