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2015/04/08

Three Reasons Why Artificial Intelligence Will Continue to Revolutionize Customer Experience - CUSTOMER

CUSTOMER : 4/08/2015 eNewsletter
 

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In industries where human perceptual and cognitive skills are required to complete detailed tasks, should intelligent technology be viewed simply as a fad or as a lasting business solution?
Customers are more demanding than ever because smartphones, tablets, broadband connections, and services like Uber have created an on-demand society in which a wide variety of content and services are at people's fingertips. And unlike the past in which people were pretty comfortable holding on the phone or patiently waiting for their turn in line, in today's increasingly digital world many people imagine themselves at the front of the line.
Part of a company's success in customer support is the ability to anticipate what their customers want. This is true when it comes to modern omni-channel customer support: different customers will want different things, so it's important for a company to understand that's expected of them. While older generations of Americans liked speaking to live agents over the telephone, there is evidence that with the Millennial generation - today's young Americans - live telephone support is something to be avoided, not embraced.
Today, more than ever the customer is king. And with so much weighing on each interaction it's vital to allow customers to engage with your brand in the method and manner of their choosing. The customer journey, once initiated only by a phone call or a letter now may start in a myriad of ways including a tweet, a text, a chat or an email or phone call. With so many channels for a customer to engage you on even for just a single issue, it's vital to provide a seamless, contextual experience across them all.

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