How You Can Design Interactive Content for Lead Generation

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Designing Interactive Content for Lead Generation The world is being overrun with ebooks, infographics, white papers, and webinars. As a B2B marketer responsible for lead generation, this represents a noisy field in which your content must find a way to break through. Interactive content — assessments, quizzes, calculators, configurators, etc. — expands your toolbox with innovative new ways to engage your audience, to educate them, and to pull them deeper into your funnel. In this session, we'll: Show you how to harness interactive content marketing in your own programs Examine a wide variety of successful B2B examples that other companies have deployed Session Leader: Scott Brinker, Co-founder/CTO, ION Interactive To learn more about maximizing your B2B Lead Gen investment, see the full list of the 2015 B2B LeadsCon sessions here.
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