The Rise of the 'Deletist Consumer' Why Privacy, Permissions and Preferences lie at the heart of long-term consumer relationships

Presenter: Martin Hayward SVP Global Digital Strategy and Futures Aimia Moderator: Beth Negus Viveiros Managing Editor Chief Marketer The Rise of the ‘Deletist Consumer’: Why Privacy, Permissions and Preferences lie at the heart of long-term consumer relationships Live Webinar: June 3, 2015 | 2:00 p.m. ET Nearly seven in ten consumers (67%) are becoming ‘deletist consumers’ – closing down accounts and subscriptions, and ‘unfriending’ companies.* Join Chief Marketer and Martin Hayward, SVP of Global Digital Strategy and Futures at Aimia on June 3, where you will learn: Why ‘deletist consumers’ are increasing in numbers How consumers are coping with mass untargeted brand messaging in the 21st Century The best channels and approach to take with customer communications for maximum engagement How you can make your business more personal and build stronger relationships with your customers with the right messages, right timings and right channels Customer data and marketing channels are two core components for marketers today to be able to talk to their customers and know who they are. However, it’s important that the permission to use this data and to send messages to the consumers is earned rather than assumed. Register now for insights and best practices on how you can earn the permission of your audience in this ‘deletist consumer’ era! *Source: Aimia Institute Digital 2.0 Global Research 2014 This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 4 Choke Cherry Rd, 2nd Floor • Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.