Today Live: Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy

Today, we are partnering with Teradata for the free, how-to webinar “Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.” Join us at 2:00 p.m. ET to learn tips and best practices on how to drive results by implementing personalized, data-driven marketing strategies to deliver an optimized digital customer journey – from exploration and purchase to use and engagement. In this interactive webcast, experts Rebecca Lieb, Analyst, Author and Strategic Advisor, and Jenne Barbour, Marketing Strategy at Teradata, will explore ways to deliver a connected customer experience, where you’ll: Learn best practices for taking action on customer data and the importance of creating an individualized customer approach Dig into innovative ideas surrounding digital’s impact on online and physical interactions Explore the digital experience management solutions needed to address the demands of today and into the future. The digitally savvy customer now demands a seamless and relevant experience, so register now to hear how your organization can use data to execute one. We hope to see you there today! Best Regards, The Chief Marketer team

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