Video Marketing | Mobile Technology | Content Marketing

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Database Tech Trends Database technology solutions are making it easier for marketers to take advantage of customer information and target the right. Getting the most out of big data for marketing purposes requires a shift in thinking for marketing teams. 2015 B2B Marketing Outlook Do you know if your B2B marketing strategy is where you want it to be? Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI. Video Goes Viral You can post videos on Facebook, twitter, homepages or other channels, but if the content isn’t grounded in a great idea and stuffed with engaging, relevant, meaningful and valuable content, it will fizzle fast. Mobile Tech Trends Connecting with consumers via mobile devices is critical. Be it through webpages, videos and email messages optimized for mobile viewing, or more advanced tech solutions, marketers will need to leverage mobile technology more and more moving forward. Creating and Curating Engaging Content Leveraged properly, creative content can level the online playing field for marketers of all sizes. In this special report, learn how brands big and small are using content to engage consumers and boost ROI. Immersing Customers in Event Marketing Marketers are now engulfing customers in an experience. It’s never been more important—or urgent—to take advantage of the time leading up to an event and to capture rich, valuable data from attendees at the event that can be analyzed to improve the next event.

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