| Benchmarks | | Q1 2015 Email Marketing Compass: Mobile – The New Normal | | Takeaways | | Key metrics, implications, and best practices to consider for mobile email success |
|  | | Hi Indiana,
Despite a drop in email volume after the holiday season, open, click, and click-to-open rates remained virtually unchanged in the first quarter of 2015. However, in the same period, mobile email activity experienced noticeable growth.
Download Yesmail's Q1 benchmark report to see how mobile became the new normal. Some of the findings include: - 45% of all email clicks occurred on mobile devices
- Smartphones brought in half of all mobile email-driven revenue
- There was a 13% increase in marketing emails that were responsive
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 | GET TO KNOW US
As a Production Team Lead, I help clients manage the production of their campaigns no matter the size and scope. With my focus on new launches, I love developing a process that best serves each client's unique needs because setting the proper foundation is key to a satisfying ongoing experience. In my downtime, you'll find me playing and recording music, as well as discovering all the incredible restaurants Chicago has to offer.
Cord Phillips,
Production Team Lead | | | | |
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