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_________ Copyright © 2015, All rights reserved. reach us at: P.-Tech-500-Westover-Dr,8002-Sanford,N.C.-27330   removal from future updates Forward to a friend   He described jackson as a sycophantic jackass and one notch above an intern, who had little insight into the high level goings on at the company. Repulsion Type Motors There are three basic repulsion type motors . West th Street, P. The enthusiasm coupled with musk s ability to generate attention was emblematic of just how far the little automaker and its eccentric ceo had come. It s like a fire hose three seconds and out. The vast majority of the lush acres at La Crema ery in dsor, California is covered in uncountable rows of beautiful green Pinot Noir and Chardonnay grapevines. But nestled into a small industrial area near the side of one of its fermentation buildings, near the new vending machine sized boiler and a whole lot of piping, is a set of what might look to the untrained eye like some sort of electrical transformer. In fact, these tall, wide, white boxes are three banks of Tesla s new industrial batteries. You d know if someone told you or if you went around the back and found a small sticker with Tesla s logo and some technical information. But unlike the ones in the renderings unveiled in late April by Elon Musk, the CEO of both Tesla Motors and SpaceX and the chairman of Solar City, the largest provider of solar power in the United States, these are the , part of a pilot project to see how the batteries d the confines of the Tesla automobile can help businesses with heavy energy needs. ery operators can t afford to take constant power generation granted. Lighting, air handling systems, and refrigeration are all critical to the emaking process. So last year, when a large earthquake and a small plane crash within a month of each other knocked out power at eries he man s, Mitch Davis knew something had to be done. Davis works Jackson Family es, which has eries around the world, including its most well known brand, Kendall Jackson. In , Jackson Family es JFW initiated an ambitious green energy effort with a single rooftop solar thermal co generation system. The company has . megawatts of solar panels installed across eight eries, all of which will be operational by the end of mer. That s the equivalent of the electricity it would take to power , s, and is, Julien Gervreau, JFW s senior sustainability man r, the largest solar commitment in the emaking industry. Even with all that, the company had little protection against the potential dam to its business freak events like the two that took place last year. You don t build a plane crash and earthquake into man ment, Davis said, but they happen. ENTER TESLA Known by most its y electric cars, Tesla is in many ways a battery company first. The cars were really just its original marketable if y consumer packaging those batteries. , the batteries, albeit larger versions than would ever fit in a vehicle, are coming to the forefront. At the heart of Tesla s announcement in April was the PowerWall, a somewhat system owners providing either kWh power stor optimized when the grid goes down , , or kWh power stor optimized extending the benefits of solar into evening hours , . Both models can be strung together increased stor capacity. Demand the batteries was , and impressive. It t start delivering product until late this mer, but Tesla has already said it s sold out until next year. That night in Hawthorne, Musk also talked about Tesla s PowerPack line, a system of kWh batteries aimed at utilities and meant to be scaled up to banks of between kWh and mWh. Unlike the sleek, wall mounted PowerWall, the PowerPacks have a more blunt, industrial look. In a publicity photo pegged to the April announcement, Tesla showed a rendering of a large PowerPack Countless banks of tall, featureless bricks, each seemingly as big as the company s sedans one of which is seen in the background kicking up dust on an jacent idyllic country road. Tesla briefly highlighted some of the companies chosen to be part of the pilot program, which included in dition to JFW s La Crema ery Amazon Web Services, Target, and the energy intelligence software developer EnerNOC. Tesla didn t say exactly how each company was chosen, but did stress their desire to put their batteries to the test in a wide variety of industries. While Tesla s commercial PowerPacks will have a kW capacity, the prototypes are double that. That means La Crema has kW of production, or . MWh of energy stor capacity across these three banks of batteries. All told, the company has of the batteries across six of its eries, which were installed late last mer to early this year. By February, they accounted . mW of production, or . mWh of total energy stor capacity. Tesla began the pilot program in , and over the years, the pedigree of the batteries it has installed at participating companies in the data center, commercial retail, heavy manufacturing, education, and emaking industries among others, has changed. Tesla also wanted to see how the batteries would fit into the businesses of those taking part in the pilot, given the vagaries of software, energy , and business needs across different industries. The intent of these early st projects, a Tesla spokesperson told Fast Company, was to prove out the technology in a wide variety of e cases and technology ading up to the product launch. The arning was around creating the software control within the systems to work with different utilities and rate structures and demand curves. The , according to Gervreau, was simple JFW nothing the batteries, and in return, they split the resulting savings with Tesla. The system has slashed JFW s energy s by , meaning it and Tesla are both pocketing savings totaling s of s of s a year, he said. our perspective, it was as close to a no brainer as you could , Gervreau said. The pilot test was a fundamentally disruptive technology at no out of pocket . This puts at the forefront of the conversation of how energy is ed and billed, and that s an exciting place to be. THE CATCH There s one unfortunate catch to JFW s e of the batteries, thanks to energy established by the California Public Utilities Commission CPUC. The batteries could easily be ed at ast a technology standpoint to store electricity produced by JFW s solar panels during the day and then power the operations during dark hours. That would certainly be the best way to go a greenhouse emissions standpoint, Gervreau mits. But California s current energy don t allow it. Gervreau explained that under the set by the CPUC and energy giants like PG E and Southern California Edison, industrial s like JFW s are incentivized to utilize the solar power stored in Tesla s batteries during peak demand hours, which is during the heart of the day. He said this system, ed peak shaving, provides the maximum economic value. That s true, and a known issue tied to electricity set before there was a huge of solar on the grid, said Chris Edgette, the senior director at the California Energy Stor Alliance. Energy is billed by how many kWh kilowatt hours a unit of energy equivalent to one kilowatt of power expended one hour are ed during demand periods, plus a monthly demand charge, Gervreau said. The batteries are ed to shave JFW s peak demand by about . So, example, if the company s peak demand was typically kW during a billing period, it ends up paying about kW thanks to the batteries. But that also means a company like JFW is not ting maximum its solar panels and batteries. Instead, the batteries are charged the grid at night, when electricity is er. Then, the batteries sit idle until peak demand hours, when they kick in, helping JFW cut its demand grid power. Edgette noted that the highest current and demand charges occur between noon and p. m. commercial facilities like JFW s eries. But because so much solar is coming online these days, those time frames are shifting to the evening, when solar production wanes. The need to change to the new evening peak, Edgette said. The are behind the ball. He ded that change is in the works in California, and that new rate structures could be in place as soon as next year that should better ver the connection of solar to batteries. That would be a good thing companies like JFW. These allow you to be a lot more within your own realm, and be within your own power resources, Gervreau said of the combination of JFW s solar arrays and its Tesla batteries. When you connect solar and batteries, there s a huge a self sustaining system. Both Gervreau and Davis said the emaking industry is collaborative, in the sense that eries often help each other out and share techniques or technology. After all, Davis said, people frequently change jobs in the industry a lot, and it s sense to have a lot of s. His emaking counterparts at other companies are naturally curious about JFW s Tesla batteries. On the other hand, even within this brotherhood, there s always a little one upsmanship going on. There s definitely a sense of competitiveness, said Davis. It s like, I ve got Tesla batteries, what have you got Repulsion Type Motors There are three basic repulsion type motors . West th Street, P. The enthusiasm coupled with musk s ability to generate attention was emblematic of just how far the little automaker and its eccentric ceo had come. It s like a fire hose three seconds and out.