3 Steps To Meeting The EMV Liability Shift

Business Solutions Newsletter | July 01, 2015 | View web version here.   In This Issue: PCI DSS 3.0 "Best Practices" Become Requirements On June 30 3 Steps To Meeting The EMV Liability Shift The Merchant And EMV: What You Need To Know To Prepare For The Magstripe To EMV Transition The Best Security Defense Is Strong Offense With EMV, P2PE, & Tokenization Harbortouch Delivers Turnkey "As-A-Service" Solution What Are Your True POS Hardware Costs? Integrating Payments With EMV: Choosing The Right Path Forward How To Convince Your Merchant IT Clients They Need A Loyalty Program EMV Liability Shift: Don't Panic, But Start Planning Opportunities To Make EMV-Related IT Sales Outside The Retail Vertical The 3 Most Important Things For Retail IT VARs To Do This Year PCI DSS 3.0 "Best Practices" Become Requirements On June 30 By Bernadette Wilson, associate editor Although PCI Data Security Standard (DSS) 3.0 went into effect at the beginning of the year, some elements of the standard were designated “best practices” until they would become mandatory on June 30. In addition to requirements your merchant IT clients need to ensure they comply within a few weeks, there are also soon-to-become requirements that directly affect you. Sponsor   Harbortouch recently announced a number of exciting new products and services to put them at the forefront of innovation. Harbortouch has refreshed their flagship Elite POS system with upgraded hardware and improved performance, unveiled a new "tablet killer" Echo POS system for smaller merchants, and integrated the entire line-up with Apple Pay. For more information about Harbortouch, visit www.htresellers.com or email resellers@harbortouch.com. Featured Articles 3 Steps To Meeting The EMV Liability Shift By Chester Ritchie Beginning Oct. 1, 2015, businesses who don’t have a system in place to accept EuroPay, MasterCard, and Visa chip cards will be held responsible for fraud that may occur. The EMV liability shift is fast approaching and, contrary to popular belief, though switching to EMV-ready terminals is not a “mandate” it is critical to improving payments security and avoiding costly fraud penalties in the long term. The Merchant And EMV: What You Need To Know To Prepare For The Magstripe To EMV Transition The EMV standard was developed in the 1990s to mitigate card-present fraud in Europe and other markets where online, real-time connectivity to issuers’ authorization systems was not widely available. The unique data provided by the EMV chip embedded in payment cards with this standard makes it nearly impossible for fraudsters to produce counterfeit cards. The Best Security Defense Is Strong Offense With EMV, P2PE, & Tokenization By Jeremy Gumbley While the payments landscape has become more complex (e.g. NFC, mobile, wearables), cyber thieves have become more tech savvy. In response, EMV, P2PE, and tokenization have become effective solutions to thwart security risks. However, there is a lack of awareness on why there is value in relying on all three technologies, and not just one or two of these technologies alone. Integrating Payments With EMV: Choosing The Right Path Forward By Raymond Moorman This paper discusses the certification requirements and alternatives to certification available to enable EMV processing. POS developers looking to enable acceptance of EMV cards have three main options: direct certification, moving to stand-alone terminals, and an EMV out-of-scope integration. Harbortouch Delivers Turnkey "As-A-Service" Solution By Rohan Mani If you have attended any VAR/ISV trade shows or read through any industry publications over the past year, then you know that "as-a-Service" has become a prominent topic in the industry. Although this sales model represents a major shift for the industry, the benefits of recurring revenue are impossible to ignore. What Are Your True POS Hardware Costs? By Brandon Grant The decision between purchasing a POS system and subscribing to an outcome guaranteed by as-a-Service programs is not as cut and dry as you would think. In the SMB landscape, making this decision can be a very daunting ordeal for a business owner who has never felt the pain of owning business hardware technology. How To Convince Your Merchant IT Clients They Need A Loyalty Program By Bernadette Wilson, associate editor In this exclusive interview, Amaha Selassie, VP of channel sales for UP Solution, tells Business Solutions how retail IT VARs can explain the ROI of loyalty solutions to their merchant clients, as well as the benefits of adding a gift card program. EMV Liability Shift: Don't Panic, But Start Planning By David Gosman Chip-and-PIN technology, or EMV, has been in use in Europe for several years. Here's how it works: credit and debit cards have a chip embedded in them, and once the card is swiped, users have to enter a pin number to complete a transaction. It's estimated that this technology has cut down incidents of fraud by 65 percent over the last 10 years. Opportunities To Make EMV-Related IT Sales Outside The Retail Vertical By TJ Trojan The much-anticipated EMV liability shift is due to take place in the U.S. this October, and solutions providers throughout the IT channel are being tasked with supplying a comprehensive solution composed of the right hardware, software, and integration services to meet the needs of their customers during a pivotal transition in the market. The 3 Most Important Things For Retail IT VARs To Do This Year By Onur Haytac As EMV is shaping software solutions in the retail and restaurant world, big corporations are getting into the payments space. They have realized, without the POS (point of sale) software, acquiring new merchants is a big challenge. Dealers had a very difficult time last year when the market changed and traditional POS vendors were not achieving revenue expectations. Sponsor   Datacap develops payment interfaces used by hundreds of PC-based, embedded, mobile, and cloud POS systems. Out-of-scope (PA-DSS) payment interfaces allow point of sale developers to keep pace with evolving trends and payment industry standards, so they can spend development dollars on POS innovation rather than integrated payments. Most Popular News • Creating The Buyer-Driven Brand • Video: A Hybrid Solutions-as-a-Service Model Can Bridge The Revenue Gap As You Transition From Break-Fix • Video: mPOS, Cloud Help Retail IT VARs Overcome Objections To As-A-Service • EMV Migration Forum Releases Guidance On EMV Debit Technical Framework, Liability Shift • NitlovePOS Malware Uses Phishing Attacks To Target POS Terminals • How Retail VARs Can Help Retailers Avoid Losses From Overstocks And Returns • Point Of Sale Payment Processing And Data Collection News Featured Products And Services   Accelerated Funding   Download Brochure • Request Information Mercury Payment Systems   ChipDNA - EMV Migration   Download Brochure • Request Information Creditcall Corporation   POS Elite   Download Brochure • Request Information Harbortouch Connect With Business Solutions:       Ensure our newsletter reaches your inbox by following these whitelist instructions. If you need to update your Business Solutions user profile, please visit here. This newsletter is being sent to ignoble.experiment@arconati.us. To cancel your subscription to the Business Solutions newsletter, please opt out here. You may also send an email to newsletter@vertmarkets.com.     © Copyright 2015 Vertmarkets, Inc, 5340 Fryling Rd Suite 300, Erie, PA 16510. All rights reserved. All product names contained herein are the trademarks of their respective holders.