How McGraw-Hill builds a scalable nurture program

One of the keys to engagement marketing success is understanding the customer journey. To remain competitive in today’s market, you need to build sophisticated, agile programs to nurture customers based on their behavior. Join us on Wednesday, July 29 at 11am PT to learn how McGraw-Hill Education is building an enterprise marketing automation program and positively transforming their customer interactions. Hear from McGraw-Hill and Marketo how to: Align marketing and sales practices Develop integrated cross-channel marketing programs Target content based on user behavior and activity Add visibility/accountability to campaign metrics We hope to see you there! PS – Even if you have a conflict and can’t join us, register and you’ll get automatic access to the on-demand webinar! Presenters: Moderator: Hannah Teitt Sr. Manager, Marketing Automation McGraw-Hill Education Shyna Zhang Director, Product Marketing Marketo Beth Negus Viveiros Managing Editor Chief Marketer This message was sent to ignoble.experiment@arconati.us You are currently signed up to receive messages from Chief Marketer Chief Marketer • Access Intelligence LLC • 4 Choke Cherry Rd, 2nd Floor • Rockville, MD 20850 Update my preferences | Unsubscribe If you need additional assistance, please contact our customer service team at: 1-888-707-5814 | clientservices@accessintel.com.