How to get consumers to love your sponsored content

July 13, 2015 Issue Subscribe | View online How to get consumers to love your sponsored content By David Mennie No one likes to be made a fool, and readers appreciate honesty in advertising. Learn how to create great sponsored content that your audience will enjoy. How businesses are driving value from marketing analytics By Tricia Heinrich Analyzing marketing data can open many doors of possibility. Here are some takeaways that businesses are using to drive development of customized content. 3 simple ways for growing agencies to remain agile With David Aglar Successful small agencies need to expand but often risk losing agility as they get bigger. Discover some real tips for remaining flexible. Blog Posts Top 20 pet food posts on Instagram for June By Doug Schumacher Categorically, pet food brands have been a little slow coming onto Instagram, which seems odd given that it's such a visual medium,... Mobile Eats Up Everything Infographic By Joseph Vito DeLuca As the technology advances and adoption rates continue to rise, it's no news to anyone that mobile devices are becoming a bigger... Cover Stories 9 bizarre products successfully marketed 6 media planning rules you should break 5 ways to actually use big data Bacon's 5 greatest marketing achievements The best use of sex in marketing Full calendar >> iMedia Brand Summit Sept 13-16, 2015, Coronado, CA Request invite iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite Resource Connection Featured Presentations Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. See more >> Latest Jobs Manager, YouTube Strategy & Optimization Ad Ops Traffic Coordinator Sales / Business Development More jobs >>

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