Personalized Mobile Apps: The New Competitive Battleground

The Latest Technology Research and Resources Please add contentupdates@webbuyersguide.com to your address book! View in a browser Personalized Mobile Apps: The New Competitive Battleground While the basics of winning customers and driving sales haven't changed in more than a century, companies are now seeking to get a "360 degree" view of their individual customers to better determine their needs, tastes, price sensitivity, and receptivity to cross- and up-sell offers. All the consumer data points available until now have come from the past. Mobile apps provide data about what's happening in the present moment — the mobile moment. This eBook discusses how contextual awareness provided by mobile apps is a game changer. This valuable resource is free to Web Buyer's Guide members and it's easy to access. Just click on the button or image of the resource and follow the simple instructions. ADDITIONAL RESOURCES Other Web Buyer's Guide members who checked out this resource also expressed interest in the following offers from the Research Library: Data Dexterity: Apps & the Future of Search from Attivio Introducing Mobile-Based Two-Factor Authentication from GlobalSCAPE Working for Your Success, Web Buyer's Guide You are receiving this email because you have registered for a tutorial, download, white paper, webcast, or have elected to receive information or offers from Web Buyer's Guide. You are currently subscribed to this list as: ignoble.experiment@arconati.us If you do not wish to receive future mailings from Web Buyer's Guide: Unsubscribe from Web Buyer's Guide Tech Alerts Unsubscribe from All Ziff Davis Enterprise Mailings Web Buyers Guide is the property of QuinStreet, Inc.  |  950 Tower Lane, 6th Floor, Foster City, CA 94404 © 2015 QuinStreet, Inc. All rights reserved.