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2015/07/01

Running Twitter isn't easy, outgoing CEO suggests

Running Twitter isn't easy, outgoing CEO suggests | Making Instagram work for a small business | Beet video app is designed to capture daily life
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July 1, 2015
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Running Twitter isn't easy, outgoing CEO suggests
Dick Costolo
(Ethan Miller/Getty Images)
It's Dick Costolo's last day as Twitter's CEO, and he says he found it hard to lead the company through its initial public offering and cope with investors who aren't focused purely on the social network's financial performance. Still, Costolo says he's confident that Twitter -- which on his watch went from a valuation of $3.7 billion to one of $23.5 billion -- has a bright future. The Guardian (London) (6/30)
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Social data breakthrough - Stop counting what and start understanding why
Leading brands now realize that social data is the quickest, most organic way to connect with their opportunity audiences. Networked Insights has introduced a new analytics capability called Pinpoint, that goes beyond simply knowing what consumers are talking about to pinpointing why in mere seconds.
Watch this quick video snippet to see how simple it is.

Connecting & Collaborating
Making Instagram work for a small business
Posting images that provide a behind-the-scenes peek at your business is a way to engage followers on Instagram, write Emily Hay and Lisa Alberts. Other tips include highlighting related businesses and sharing posts that subtly encourage customers to make a purchase. Michipreneur (Michigan) (6/29)
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Beet video app is designed to capture daily life
Startup Beet is a Snapchat alternative that allows users to film six-second clips about their lives that are then compiled into a continuous stream. The application encourages sharing and following friends and allows users to organize and sort through clips in various ways. USA Today (6/30)
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Marketer Moments
Facebook tries new pricing strategy for video ads
Facebook
(NICOLAS ASFOURI/Getty Images)
Facebook is trialing a new video ad payment method, switching from a cost-per-impression model to a cost-per-view rate that starts charging when a consumer watches the spot for 10 seconds. The worldwide test is for large brand advertisers who utilize Facebook's Power Editor and API tools. Adweek (6/30), The Wall Street Journal (tiered subscription model) (6/30)
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Platform News
Facebook chief envisions future of instant thought sharing
Mark Zuckerberg
(Kevork Djansezian/Getty Images)
Social networking in the future will be something akin to friends sharing thoughts without even having to type them into a device, Facebook CEO Mark Zuckerberg said in response to a user's query about the social network's future. "You'll just be able to think of something and your friends will immediately be able to experience it too if you'd like. This would be the ultimate communication technology," he said. CNNMoney (6/30)
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Pinterest's buyable pins now appear on iOS devices
Pinterest
(JOSH EDELSON/Getty Images)
Buyable pins launched Tuesday on Pinterest's iPhone and iPad applications, allowing users to buy directly from pins marked with blue tags. There is no word yet on when the feature will be available for Android devices or PCs. ZDNet (6/30)
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Measurement Matters
Study: In-app messaging greatly boosts user retention
In-application messaging yields a 3.5 times higher retention rate than achieved by apps without it, according to a study by Localytics. Only one-third of app marketers currently take advantage of messaging. VentureBeat (6/30)
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Social Shareable
How the Web killed weird news
"News of the Weird" columnist Chuck Shepherd has been cataloguing oddball items from around the world since the 1980s, but the Web has made such stories so commonplace that it's become almost impossible to find genuinely weird stories, he says. "So many things became no longer weird that the sassiness of the idea was spoiled for me," Shepherd says. Pacific Standard magazine online (6/30)
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SmartQuote
Four years ago, the site didn't even stay up. We were the only big site on the internet whose 404 [error message] was its own brand -- the fail whale."
-- Twitter's Dick Costolo, as quoted by The Guardian
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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