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The Indian subcontinent is fast becoming the bed of cloud computing. At the Azure Conference hosted at Pune in March , Bhaskar Pramanik, chairman of Microsoft India shared the plans of setting up three data centers in India. Close on the heels, Amazon announced that it is all set to launch India region this year. IBM s SoftLayer is already in the process of setting up its India data center in Mumbai.�
India, which has been the of global outsourcing giants like Tata Consultancy Services, Cognizant Technology s, Infosys, and Wipro is witnessing the rise of startups. According to YourStory, a well known media company that tracks the startup ecosystem in India, startups in the country have raised over . s just in the first of half of . Swiggy, PeperTap, Grofers, Simplilearn, Lookup, FirstCry, Holachef , Porter, Instalivly , UrbanClap and Jugnoo are some of the fastest growing startups that have raised funding twice within the first half of . During the last two years, Indian startup ecosystem has witnessed quite a few high profile acquisitions. Bitzer Mobile acquisition by Oracle, Little Eye Labs acquisition by Facebook and Yahoo s acquisition of Bookpad made the headlines. ZipDial was snapped up by Twitter earlier this year. A majority of these startups rely on the cloud their infrastructure. Amazon to Microsoft to IBM to Google, every cloud player is eyeing a slice of the pie.�
According to Zinnov Man ment Consulting, a ading market research and analyst firm in India, the cloud market in India will grow at CAGR to . in . The study estimates that the private cloud market will increase to . . in . The public cloud market is expected to grow to an almost of equivalent size at . . in .�
Digital India is one of the pet initiatives of Narendra Modi, PM of India. The vision of Digital India is to have inclusive growth in areas of electronic services, products, and manufacturing. Some of the key projects of this initiative include a secure digital locker the citizens, an eSign framework that would allow citizens to digitally sign documents, and broader availability of WiFi in smaller towns and vill s. This ambitious project s up doors multinational technology companies to partner with the Indian government. To effectively pitch their cloud platforms, these companies need to have local presence of their infrastructure.�
Amazon already enjoys a decent traction in India. It has a vibrant ecosystem that includes partners that have built cloud practices and Independent Software Vendors. The AWS Consulting Partners in India include Accenture, Blazeclan, Frontier, Intelligrape, Minjar, Progressive, PWC, SaaSforce, SD labs, Team Computers, Wipro, and many others.�
A majority of the AWS customers host their applications in the ap southeast region hosted in Singapore. Enterprises that need dedicated connectivity rely on Tata Communications configuring AWS Direct Connect. AWS tests the waters by first setting up edge locations before deciding on the full blown regions. In July , Amazon announced the availability of two edge locations in Chennai and Mumbai in India that serve as Point of Presence POP its CDN and DNS services. These edge locations in India currently support all CloudFront and Route capabilities, including delivery of s including dynamic content, live and on demand streaming media, and security features like custom SSL certificates. Though AWS discloses the actual location of the data centers, it is widely believed Amazon has partnered with Tata Communications to host its infrastructure. With two years of presence in India, AWS is confident of running the dedicated region. The company might expand its existing footprint in Chennai and Mumbai setting up its India region.�
Microsoft is not far behind in terms of Azure option in India. With over two decades of local presence, Microsoft Corporation has established itself as a trusted partner of global system integrators, enterprises, and the government. The state government of Maharashtra is ing Microsoft Azure the digitisation of land records. Fortis Hospitals, one of the ading hospitals in India is in the process of shutting down its data centers to move all core systems, including hospital information systems, accounts, and billing, to Microsoft Azure. Microsoft Ventures, an accelerator set up by Microsoft in Bangalore focuses on mentoring and supporting startups. A majority of the graduating startups built their products and services on Azure.�
Factors such as vibrant startup ecosystem, the presence of global system integrators and enterprises combined with tech savvy government put India on the global map. Top cloud providers are moving fast in tapping the opportunities in India.�
One section of the industry that s impacted by these new s Amazon and Microsoft are the local data center providers. Netmagic, Reliance, Tata Communications, Ctrl S, and other players thrive on the data sovereignty and data residency policies defined by the public sector and government ncies. AWS and Azure will snatch the business right under the nose of these incumbent players. But this phenomenon is not unique to India. Every provider is fighting a battle with the agile, self service cloud providers.�
Janakiram MSV is an analyst, visor, and architect. Follow him on Twitter, Facebook and LinkedIn.
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