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2015/08/24

4 unique ways to build relationships with account-based marketing

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4 unique ways to build relationships with account-based marketing

cover-story

By Mark Yeager

When it comes to growth, it's essential to focus on deepening the current relationships with existing client companies. Check out these tips to help you expand.

The truth behind user attention

By Souptik Datta

There are still many unknowns when it comes to gauging the rate at which users are paying attention to ads. This is what we do know.

2 programmatic misconceptions you need to reexamine

By iMedia Editors

With the explosion of the programmatic revolution, many falsities surrounding this practice refuse to disappear. Here are two big ones.

Blog Posts

Tracking Consumer Behaviors like Weather Patterns What You Could Be Learning

By Bill Guild

I know what you're thinking: another article about programmatic. But given the rapid pace of advancements in the programmatic space,...

Will An End to Ad Fraud Mean Bigger Budgets?

By Roy de Souza

As buyers begin to demand better metrics on both ad fraud and viewability from publishers, the definition of how to...

Cover Stories
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