5 ways brands are using Snapchat, Kik, and WhatsApp to engage consumers

August 4, 2015 Issue Subscribe | View online 5 ways brands are using Snapchat, Kik, and WhatsApp to engage consumers By Steve Glauberman Top advertisers know that popular apps are key to reaching target audiences. Take a look at how brands are succeeding with them. 4 mistakes that destroy campaigns By Rob Sopkic When first approaching programmatic, it's important to avoid some common pitfalls. Here's how you can come out ahead. Weaving influencers into a content strategy By Rebecca Lieb The basic steps for connecting with and working with influencers are fairly simple, yet frequently overlooked by harried, deadline-driven marketers. Don't miss this helpful checklist. Consultation and transformation: The future of agencies With Tom Edwards How should agencies prepare for the dramatic change that the next five years will bring? Here's some advice to safeguard your industry vertical. Blog Posts Q&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate By Rick Mathieson Betabrand knows how to break news. Or at least break into it. The San Francisco-based... Analyzing top social media posting keywords in any industry By Doug Schumacher Understanding what topics other brands in and around your industry are posting on, and how they perform, can accelerate... Cover Stories Brands that need to learn the difference between sexy and sexist 5 tips for agile SEO practice 4 marketing techniques that consumers completely ignore 5 ways to win over a traditional marketing executive 4 ways to enhance company culture at your agency through digital Full calendar >> iMedia Brand Summit Sept 13-16, 2015, Coronado, CA Request invite iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite Resource Connection Featured Presentations Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. See more >> Latest Jobs Digital Solutions Product Lead Consumer Transparency & Engagement 106548 Manager, YouTube Strategy & Optimization More jobs >>

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