An Ignoble Experiment: Could one of these trends help you profit in 2016 and beyond?

2015/08/25

Could one of these trends help you profit in 2016 and beyond?

Just three of the trends we’ll feature in New York.

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Dear Indiana,

Our New York Trend Seminar kicks off in three weeks and on September 17th we’ll be joined by over 300 of the smartest folks from North America’s leading brands and agencies.

We're currently deep in our trend labs, putting together the most exciting and actionable trend download we've ever presented! That means attendees can be sure they'll leave with concrete, game-changing innovation ideas, and the methodology to make those ideas a reality.

But we wanted to pop our heads up for long enough to give you a super-fast preview of what we're planning. So here are just three (out of over 20!) trends that attendees in New York will be hearing about.

	Conditioned by Uber and a host of P2P platforms, consumers are increasingly realizing that good service is a two-way exchange. In 2016, they’ll embrace forward-thinking brands that practice TWO-WAY TRANSPARENCY: that’s demanding organizations that rate consumers’ conduct in exchange for rewards and more. The result? Good behavior and a better experience for everyone.

	One powerful opportunity in 2016? While your competitors are obsessing over artificial intelligence, serve consumers some BENEFICIAL INTELLIGENCE: digital services that run in the background and use data and contextual understanding to make smart decisions and sort daily tasks on consumers’ behalf.

	Big brands are polluting our skies, stealing our data, pumping us full of sugar and exploiting vulnerable workers, right? It's time for a radical rethink. What if the mega-brands most often tainted by eco and social sin stopped being the problem and became the answer? After all, they have the resources, human capital and cross-border reach needed to tackle humanity's greatest shared challenges.