Guide to Engaging Content Marketing | Design Strategies to Help Capture Mobile Clicks | 5 Steps to Data-Driven Marketing

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Gartner Magic Quadrant for Web Content Management 2015 Get instant access to the 2015 Gartner Magic Quadrant for WCM and an assessment of the strengths and weaknesses for each vendor. The evaluation is based on completeness of vision and ability to execute. Mobile Email Guide: Design Strategies to Help You Capture Mobile Clicks Mobile subscribers are less engaged as they are being forced through an experience that is not optimized to help them take an action marketers are asking them to. This guide walks you through where to begin and provides some design strategies. Definitive Guide to Engaging Content Marketing Today, marketers can become their own content publishers and develop audiences to attract attention. In this comprehensive guide, topics from getting your content marketing program started to writing, publishing and promoting are covered. 5 Steps to Data-Driven Marketing Becoming a “data-driven marketer” means really knowing your customers. This guide includes five informative mini-webcasts that will help you get your marketing initiatives on a successful data-driven track. Turn High Value Leads into Customers Businesses that want to get ahead need to identify and target high-value customers quickly. Lead quality is critical to the success of your business. And it comes only from having an effective lead management strategy with intelligent components in place. Reason No. 1: Bring Order to Digital Marketing Chaos with the increasingly dynamic customer journey. Download this primer to learn the many ways tag management can benefit your organization and help drive powerful marketing results.

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