Why brands should just say #no to hashtags Brands don't need to have a hashtag for their campaigns -- it risks coming off as insincere, and branded tags rarely reach the kind of scale needed to make an impact, Solve's Neil James writes. "[B]eing modern and approachable requires more than just a command of vernacular," he writes. "The best consumer connections are forged on an emotional level through shared human values -- and rarely is a hashtag up to this task." Digiday.com (8/19)  | Take the Blinders off Your Attribution Models
Marketers are half-blind because they can't create a whole picture of a purchase journey and they can't connect activities, especially across the offline/online divide. Half-blind attribution modeling can lead to badly misguided conclusions about where your money should be spent. Let's fix that: we'll help you get 20-20 vision with data onboarding. |
 | How advertisers should approach "curated" online experiences The online experience is becoming increasingly "curated," with publishers tracking users' activity and shaping the content around their interest, Pat LaPointe of Resonate writes. This gives marketers an opportunity to also blend into each consumer's specific online environment. "To be relevant in an ever-more connected world, marketers need to demonstrate that they understand the consumer's mindset and motivations more uniquely," he writes. Advertising Age (free access for SmartBrief readers) (8/19) Marketing ideas that fit today's social media The best ways to engage fans on social media are always changing, and you need to constantly be thinking of ways to connect and stay ahead of the competition, writes Dave Kerpen of Likeable Media. Take advantage of trends by handing over control of your handles to an industry influencer or using incentives to encourage participation in a contest, Kerpen suggests. Chief Marketer (8/20)  | New Guide! Mobile Advertising Analytics for E-Commerce
Looking to acquire quality app consumers and foster a lasting relationship with existing ones? This comprehensive guide provides a deep dive into mobile campaign measurement and analytics -- as it applies to retailers -- including retargeting optimization, omni-channel LTV, multi-touch attribution, and much more. Click here to download the free guide. |
 | Saks goes social to show off high-end eateries Luxury department store Saks Fifth Avenue has launched a social campaign with the hashtag #SaksCraves to share the expertise of its chefs and show off the range of in-store dining options. "[T]he #SaksCraves series shows that Saks restaurants can be destinations in and of themselves -- meaning, you don't have to be shopping at Saks to dine there," said Christine Kirk, CEO of Social Muse Communications. Luxury Daily (8/20)  | Video: Pictures are Worth 1,000 Words
The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch the video |
 |  | The Beginner's Guide to App Marketing
Move beyond downloads: learn how to engage, retain and convert your app users to increase loyalty and lifetime value, and drive app ROI with this introductory guide to app marketing. Plus: get real-world examples of app marketing campaigns that work! Download the Guide Here |
 | The Internet has cat videos, and now a tweeting dog A computer science student has rigged his dog with a noise detector capable of automatically tweeting when the animal barks and growls. The @OliverBarkBark account randomly tweets words such as "bark" and "ruff," but the student says he's working on a "bark-to-text translator" to more accurately transcribe his pet's noises. The A.V. Club (8/20) |  | Social media doesn't have to be cryptic in value." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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