 | New Guide! Mobile Advertising Analytics for E-Commerce
Looking to acquire quality app consumers and foster a lasting relationship with existing ones? This comprehensive guide provides a deep dive into mobile campaign measurement and analytics -- as it applies to retailers -- including retargeting optimization, omni-channel LTV, multi-touch attribution, and much more. Click here to download the free guide. |
 | Mobile execs come out swinging on Twitter  | | (TIMOTHY A. CLARY/Getty Images) | Sprint CEO Marcelo Claure clashed on Twitter with T-Mobile chief John Legere this week, with the pair trading profanity-laced #StraightOuttaCompton memes. Both executives have sought to use social media as personal megaphones to compete with Verizon and AT&T. Business Insider (8/19), Bloomberg (8/18)
How to become a social media thought leader Becoming a social media thought leader requires a way with words and an ability to communicate insights in a snappy, relationship-focused way, writes Avi Levine of the Digital Professional Institute. "On social media, thought leadership isn't just about what you say: It's about how you say it," Levine writes. SmartBrief/SmartBlog on Social Media (8/19)  | YOUR VERY OWN EMAIL MARKETING AND SOCIAL MEDIA PLATFORM!
StreamSend Private Label offers agencies and resellers the ability to fully white label our powerful email marketing and social media platform. It is an easy way to diversify your portfolio and provide clients with an additional product under your brand, boosting your bottom line.
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 |  | The Sophisticated Marketer's Guide to LinkedIn
The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team. Get the guide! |
 | Survey: Mobile, social play bigger back-to-school roles Facebook and other social sites will be top-of-mind with back-to-school shoppers this year, with 82% of parents surveyed by RadiumOne planning to share purchases on Facebook. The survey also found that 90% of parents who use live video technology will chat on FaceTime while shopping. Adweek (8/18) | Twitter users help Canadian escape a predicament Canadian comic-book author Ryan North climbed into a "skate bowl" with his dog, Chompsky, only to find that it was impossible to get out of the wet, slick-sided spot. North tweeted an appeal for help, and Twitter users offered tips and encouragement before North managed to escape. The Guardian (London) (8/18) | Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.
|  | Building relationships is an essential part of establishing yourself as a thought leader on social media." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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