Opinion: Start from scratch on social media Brands are applying patchwork fixes to their social strategies as organic reach declines, but successful prospecting requires that marketers start all over with evidence-based, data-driven marketing, Augie Ray writes. What's true is that consumers expect brands to engage on social networks, provide quick customer service and stand for something more than just selling products, Ray writes. Experience: The Blog (8/21)  | Finally, a buzzword worth talking about
So we know most companies think they're delivering insights to help them win deals, but what actually constitutes a powerful insight? And what types of insights are most effective at differentiating your solution and defeating a prospect's status quo bias? Download the eBook The Power of Visionary Insights |
 |  | Down with Simple Attribution Models
It's time for a revolution. Simple attribution models mislead marketing teams, making them over-invest in the wrong places and under-invest in the right ones. It's never been more important to figure out how an action in any channel leads to a sale, and with so many touch points in the typical purchase journey, this has become a major challenge. Let's fix it. |
 | Will #shareacoke have a long-term consumer impact?  | | (Justin Sullivan/Getty Images) | Ogilvy's #shareacoke campaign for Coca-Cola has generated 250,000 tweets and almost 1 billion Twitter impressions, but that buzz may not have much long-term impact on consumers who aren't already Coke drinkers, writes Stephen Carter. "[W]ith younger consumers so fickle, the ability to turn marketing into magic will depend on part on whether the rising generation actually tries the product and likes the taste," he writes. Bloomberg (8/26)
 | How to Master Remarketing in an Omnichannel World
Right now, prospects are visiting your website and calling into your contact center. Most of them won't convert. In a week, 40% will lose interest. Download the MAKING IT WORK: Mastering Remarketing in an Omnichannel World eBook to learn how to quickly re-engage hot leads and prospects, across multiple channels! |
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 | Survey: Public is more accepting of everyday cellphone use  | | (Nicolas Asfouri/Getty Images) | A wide majority of Americans find it acceptable for people to use their cellphones on mass transit and sidewalks and in other public places, a Pew Research Center survey has found. The study's authors say phones have become "a common part of the background noise" in many public situations. Exceptions include use of the devices in churches, at the movies and in restaurants. CNET (8/26)
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