The rise of the internet of things and ongoing consumer demand for connected living is driving aggressive growth in the number of devices consumers activate. According to research by NESS (SES), there is now an average of 7.5 devices connected to the Internet in one household compared with an average of one device per household 10 years ago. This presents both benefits and challenges to the global operator community.
On the one hand, a sharp increase in connected devices being added to the network leads to an increase in data revenue. On the other hand, it also creates a significant challenge in unifying the customer experience across all devices to reduce complexity for the subscriber. After all, it is this consistency of experience that will drive customer engagement with new services and ongoing retention a critical factor as mobile users become increasingly impulsive.
Synchronoss Technologies, Inc. (NASDAQ:SNCR), is the mobile innovation leader that provides cloud solutions and software-based activation for connected devices across the globe. The company's proven and scalable technology solutions allow customers to connect, synchronize and activate connected devices and services that empower enterprises and consumers to live in a connected world. For more information visit us at: www.synchronoss.com.
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