Agencies see Instagram, Snapchat as exciting platforms for branded videos YouTube and Facebook are the obvious contenders for branded video content, agency executives say, but Snapchat and Instagram are also emerging as important choices. "Instagram video allows us to play to the strength of how people really use the platform: to share their life story," said Publicis Seattle's Britt Fero. "For us, that means using it to capture and share real people's experiences and stories, real-world events or content that taps into people's personal reflections or views of their life." Digiday.com (8/21)  | Down with Simple Attribution Models
It's time for a revolution. Simple attribution models mislead marketing teams, making them over-invest in the wrong places and under-invest in the right ones. It's never been more important to figure out how an action in any channel leads to a sale, and with so many touch points in the typical purchase journey, this has become a major challenge. Let's fix it. |
 | Build your business' brand on LinkedIn  | | (Justin Sullivan/Getty Images) | LinkedIn can be a powerful social media platform for building your business' brand, writes Neil Patel. Make the most of the social network by creating slideshows, developing showcase pages to show off your products and creating a custom landing page on your website for traffic that comes from LinkedIn, he writes. Forbes (8/20)
Incorporate emojis into your marketing plan  | | (Justin Sullivan/Getty Images) | Instagram is one of the biggest platforms driving the growth of emojis, where nearly half of captions and comments contain the graphics, writes Ryan Brady, social media manager at Digital Response Marketing Group. Domino's Pizza, which lets customers order by tweeting a slice, is an example of how marketers can capitalize on the popularity of emojis. B2C Marketing Insider (8/21)
 | 7 Sales and Marketing Myths Leading You Astray
Discover the truth behind 7 myths that are often believed to be the most effective ways to market and sell. Embracing their alternatives, may convince your customers to say "Yes" to change and "Yes" to you. Download the eBook The Salesperson is Dead... and other myths that just aren't true! |
 | McDonald's accused of ripping off "engagement" photos Writer David Sikorski recently published a series of spoof "engagement" photos showing him in romantic poses with a burrito, and now McDonald's has been forced to issue an apology for running a Twitter ad campaign closely modeled on the photos. "I was mad, even though a lot of friends told me the imitation was a form of flattery," Sikorski says. Adweek (8/20)  | The Beginner's Guide to App Marketing
Move beyond downloads: learn how to engage, retain and convert your app users to increase loyalty and lifetime value, and drive app ROI with this introductory guide to app marketing. Plus: get real-world examples of app marketing campaigns that work! Download the Guide Here |
 |  | The Modern Marketer's Field Guide
Learn how to identify the tools that make connecting with your audience and doing your best marketing easier than ever. Get the guide. |
 | Instagram's Aug. click-thru rate is beating Facebook  | | (Justin Sullivan/Getty Images) | Instagram's click-thru rate is nearly double Facebook's so far this month at 1.5%, with its average cost-per-click 2 cents higher than its parent company at 42 cents, according to Salesforce data. The platform's cost-per-thousand rate is 90% higher than that of Facebook. Direct Marketing News (8/21)
 | Your guide to focused marketing in a multi-channel world.
Understanding which customer experiences and touchpoints are driving the best results can be hard. The eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to reach, engage, and convert customers. Download now> |
 | The rise and fall of Jell-O salad Americans used to love Jell-O salads, which came in endless varieties, with versions containing veal or tuna and frostings of shrimp or mayonnaise. The salads were a reaction to the rise of processed and ready-made foods, allowing housewives to use molds and added ingredients to make easy-to-make meals seem enticingly fancy. Serious Eats (8/19) |  | Emojis are a great way to cut through the noise and communicate a message fast and easily." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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