 | Take the Blinders off Your Attribution Models
Marketers are half-blind because they can't create a whole picture of a purchase journey and they can't connect activities, especially across the offline/online divide. Half-blind attribution modeling can lead to badly misguided conclusions about where your money should be spent. Let's fix that: we'll help you get 20-20 vision with data onboarding. |
 | | Connecting & Collaborating | Why translated social campaigns can go awry Marketers make common mistakes when extending social media campaigns overseas, writes Chloe McKenna. Don't rely on direct translations to capture the same meaning, focus efforts on the channels customers frequent, and keep up to date on local events to post timely and relevant content, McKenna writes. eConsultancy.com (8/14) | | Most Read by Marketing Decision Makers | | Brands get social with video content Brands are using social media to push video content this summer, a typically slower time as consumers spend less time in front of screens. Facebook's "What's on Your Mind" has gained over 1 million social interactions. YouTube, Lexus, DC Shoes and Samsung are among the other social hits of the season. MediaPost Communications (8/14) Stars show the multitude of ways to order Domino's Domino's latest ad from Crispin Porter + Bogusky taps stars such as Eva Longoria and Richard Sherman to show how easy it is to order the chain's pizza, whether via smart TV, using a pizza emoji on social media or with a smartwatch. The brand tried to match the celebrities with their ordering technique; Sherman, for example, tweets his order because he "is known to be a big user of Twitter and has a big following," said Karen Kaiser, vice president of national advertising for Domino's. Advertising Age (free access for SmartBrief readers) (8/14) | Feeling stressed? Try smashing some plates For about $15 each, visitors to Toronto's Rage Room can dress up in masks and body armor and use a baseball bat to smash away at a range of household objects. "Toronto is such a high-strung city. We thought it could stand to let off a little steam," says co-founder Timothy Cheung. The Guardian (London) (8/12) |  | [F]rom the amount of time we spend on Facebook it appears that we gain great value from its existence." -- Tim Worstall, writing at Forbes | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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