100 million consumers now use Pinterest every month

Twitter hands its first-ever brand emoji to Coca-Cola | Facebook tool alerts journalists to trending topics | Global B2B marketers are investing in Facebook Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT September 18, 2015 CONNECT WITH SMARTBRIEF          SIGN UP ⋅   FORWARD The Big Story Twitter hands its first-ever brand emoji to Coca-Cola Coca-Cola is the first brand to have been presented a Twitter emoji, with an icon that features two of its glass bottles with the red label and white swirl. The emojis show up when consumers tweet the hashtag #ShareACoke, and the brand has been using social media stars Ethan Dolan, Grayson Dolan and Hayes Grier to get their fans to tweet the hashtag, promising the chance of a direct message in return. Digiday.com (9/17)       Smithereens: The Marketing Fragmentation Problem Marketing's got a fragmentation problem. It's making marketing data hard to use, marketing operations hard to manage, and customer experiences with your brand hard for your customers to enjoy. Something's got to give. Find out why we're in this mess and what you can do to get yourself out of it. It's a short read, but an important one. ADVERTISEMENT Connecting & Collaborating Facebook tool alerts journalists to trending topics Facebook is introducing the latest in a series of tools designed to win over journalists from Twitter. Signal gives journalists a heads-up on what's trending on Facebook and Instagram, while making it easy to embed that content for news purposes. Fortune (9/17)       Global B2B marketers are investing in Facebook Business-to-business companies' average advertising spend on Facebook is up 61% from last year, almost double the 31% growth experienced by retail marketers, AdRoll says. Nearly half of B2B marketers worldwide using AdRoll are executing retargeting pushes on Facebook. Marketing Land (9/17)       How to Master Remarketing in an Omnichannel World Right now, prospects are visiting your website and calling into your contact center. Most of them won't convert. In a week, 40% will lose interest. Download the MAKING IT WORK: Mastering Remarketing in an Omnichannel World eBook to learn how to quickly re-engage hot leads and prospects, across multiple channels! ADVERTISEMENT Marketer Moments NFL uses Snapchat's Live Story for video series (Nick Laham/Getty Images) The National Football League and Snapchat are teaming up to create digital content every week this NFL season. The social network's Live Story feature will carry videos of fan-made content spliced with exclusive NFL game footage. Ads will be included, and the partners will split revenue. The Wall Street Journal (tiered subscription model) (9/17)         Marketing takeaways from B2B publishers on Twitter Business-to-business publishers are modeling success on Twitter, with features such as immediate calls-to-action and unique hashtags that make them instantly identifiable in mentions. This article examines 10 B2B Twitter profiles, including Wireless Week, PropertyCasualty 360, Systems Contractor News and Industry Week. HubSpot.com (9/17)       The Beginner's Guide to App Marketing Move beyond downloads: learn how to engage, retain and convert your app users to increase loyalty and lifetime value, and drive app ROI with this introductory guide to app marketing. Plus: get real-world examples of app marketing campaigns that work! Download the Guide Here ADVERTISEMENT Platform News 100 million consumers now use Pinterest every month (KAREN BLEIER/Getty Images) Pinterest has reached a landmark of 100 million monthly users, 45% of whom live outside the US. The company estimates that around 1.5 million pins are uploaded each month, and the introduction of "Buyable Pins" enables brands and advertisers to sell goods directly on the site. ZDNet (9/18)         Northwestern University's MS in Information Design and Strategy Earn your MS in Information Design and Strategy online from Northwestern University and learn how to blend digital skills like information architecture and experience design with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn More ADVERTISEMENT Measurement Matters Facebook will serve ads based on "like" button data (JOEL SAGET/Getty Images) Facebook has announced that it will start to use the Web-browsing data generated when consumers click on a "like" or "share" button to target ads on its social media platform, Instagram and mobile applications that use Facebook's ad exchange. Consumers will be able to opt out of seeing the ads, but observers say this will not actually stop the data from being collected in the first place. MIT Technology Review online (9/16)         Advance Your Career with a Master's in Leadership Are you a professional seeking the skills to become a leader? Earn a Master of Professional Studies in Psychology of Leadership at Work from world-renowned researchers and practitioners of leadership. This program will examine the role of leadership across many organizations. ADVERTISEMENT Social Shareable China tackles social hoaxes with jail sentences China has been inundated with social media posts that say aliens have landed or that a zombie outbreak has begun. Officials have taken a tough line on hoax messages, with at least one Weibo user being jailed after posting a zombie warning. The New York Times (free-article access for SmartBrief readers) (9/17)       2015 Email Design Lookbook Email templates can be tricky. Take a look at 10 best in class example emails designed by Pardot clients. You'll learn best practices in template design, calls to action, content organization, and more. Download now! ADVERTISEMENT There's no question that Facebook has become a powerful platform for finding and sharing news. Mathew Ingram, writing at Fortune        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information