Simply put, neuromarketing is marketing ads, campaigns and strategies that are based on the human response at a very basic scientific and psychological level. In large part, this newer marketing approach is on the rise because consumers are ignoring traditional advertisements. We'll show you the basics on how it works.
Marketers today have had a large portion of their day-to-day activities moved to content creation, such as writing email marketing messages, blog posts, white papers and case studies, just to name a few brand assets. With that said, it's clear that marketers need to be strong writers to succeed in the 21st century digital marketplace that places a premium on these types of assets. As more and more brands get into the content marketing space, however, solid writing alone won't be enough to make your brand stand out amongst the competition.
In 1999, banner ads had a click-through rate of 0.5 percent. Today, the figure is 0.01%, or one in 1,000. Despite these grim statistics, some marketers would still have us believe that banner ads are vital to a campaign's success.
After roughly three years of partnership, Workfront—an industry leader in Enterprise Work Management solutions—has officially acquired ProofHQ, an online proofing software. ProofHQ integrates with the Workfront interface to allow multiple users the ability to mark up digital proofs at once, saving time and assuring notes and revisions aren’t lost in the manual passing back and forth of documents. In short, this acquisition “further demonstrates Workfront’s commitment to calming the chaos of work for marketing teams and agencies,” according to a Workfront press release.
In case you haven't noticed, marketing and ad campaigns on the Web are continuing to become more and more personalized, thanks to advances in targeting technology and an ever-growing mass of consumer data. One of the pioneers in this area is of course Facebook, which has access to an unfathomably large and growing user base willingly supplying a wealth of personal data that serves as the basis for its Custom Audience insights for marketers.
  Consider this: more than a billion videos are uploaded online every year; even if a tenth of those were interactive, it creates an enormous opportunity in terms of ROI. An interactive, motion-tracked video containing clickable "hotspots" creates a tangible emotional link between viewer and the object they click on. That tangible link alone generates engagement than a static link in bottom of a video frame. In a market worth billions of dollars, advertisers who are able to create video experiences that are interactive have nothing to lose, and everything
to gain.
As marketers, how can we apply AI to improve the way we communicate our brand messages to our target audiences? We need to change how we think about AI and the implications for consumers everywhere. And, in changing the manner in which we think about AI and therefore our understanding of AI, we can better understand our target audiences.
|
No comments:
Post a Comment
Keep a civil tongue.