Marketing on Periscope: Lessons from early adopters

September 21, 2015 Issue Subscribe | View online Marketing on Periscope: Lessons from early adopters By Brian Selander The live-streaming app can help brands connect in a more personal way to consumers. Here are some early campaigns and the results of their experimentation. 5 ways to keep marketers from jumping ship By Joe Staples Save your company the time, money, and heartache that come with replacing team members by embracing these tips to reduce turnover. Will last-click attribution ever die? By iMedia Editors Although the digital world has changed drastically, attribution analysis has been stuck on the last click for years. Discover some major flaws of this mindset. Blog Posts What My Job Search has Taught Me About FinTech and the Customer Experience By Roger Marquis Recently, I lost my job. Since then, I have been searching for a new position in marketing management. As I conduct my search,... Email Addiction Increasing – Takeaways for Marketers By Willie Pena A few weeks ago, Adobe released the results from a survey of 400 U.S. smartphone-owning, white collar workers about their email... Cover Stories The 5 funniest brands on Instagram 5 lies you've been told about marketing to Millennials 5 ways mobile has changed retail forever The 3 best brand storytellers on social media 5 ways to run a horrible social influencer campaign Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs Manager, Creative Services More jobs >>

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