An Ignoble Experiment: Media partners want Snapchat to reinstate ad sharing

Facebook, Instagram power major gains in social network ad revenue | Kardashians expand to Internet-based entertainment | Media partners want Snapchat to reinstate ad sharing

Created for ignoble.experiment@arconati.us | Web Version

September 23, 2015

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The Big Story

Facebook, Instagram power major gains in social network ad revenue

(Justin Sullivan/Getty Images)

Facebook is the main driving force behind a surge in social network ad revenue globally, a market that eMarketer projects will top $25 billion this year. More than $16 billion of that sum will go to Facebook, with Instagram accounting for $600 million.

eMarketer (9/23)

Why Your Customer Experience is a Mess
Is your customer experience shattered into a thousand pieces? That's no surprise. The channels, the tech, the segments, the data, the people — the overwhelming complexity of today's marketing has made customer experiences painfully disjointed. Read this to learn what it's going to take to get out of it.

Connecting & Collaborating

Kardashians expand to Internet-based entertainment

(Charley Gallay/Getty Images)

More than a million subscribers have signed up in the past 10 days for subscription-based Web and mobile channels featuring content by the Kardashian-Jenner sisters. The $3-a-month user fee is just one source of revenue for the channels by Whalerock Industries, which will also sell ad space and experiment with micro-transactions.

The New York Times (free-article access for SmartBrief readers) (9/22)

Media partners want Snapchat to reinstate ad sharing

Snapchat removed the ability for consumers to share ads on Discover channels, but the company is in negotiations with major media publishers to reintroduce ad sharing. "It would allow brands to get interactive, and it would drive engagement back through Discover," Delmondo CEO Nick Cicero said.

Digiday.com (9/22)

Marketer Moments

Garnier builds brand buzz with social campaign

(Ilya S. Savenok/Getty Images)

L'Oreal-owned hair care line Garnier launched its :60 Second Change Ups in March, with eight popular video bloggers creating quick hair styles using the brand's products. The 12 videos have been seen by more than 3.1 million YouTube viewers since the launch.

MediaPost Communications/MediaPost Agency Daily (9/21)

Platform News

Facebook explores ways to monetize Messenger

A Facebook executive says the company may monetize a feature that allows brands to send private messages to Messenger users. Other ideas being explored include automating purchases and introducing ads that, when clicked, start a private chat between the consumer and brand reps.

CNNMoney (9/22)

Twitter plans to tweak tweet, follow buttons

Twitter's tweet and follow buttons are in for an October redesign to sharpen their appearance and swap out the gray backgrounds for blue. Planned changes will include some technical tweaks that developers are advised to note.

VentureBeat (9/22)

Measurement Matters

Twitter and customer service now go hand-in-hand

Marketers should stay on top of Twitter mentions, because many customers turn to the social media site not only to talk about brands but for answers to customer-service queries, Lisa Woods writes. Prioritize tweets by the scale of the problem and how many followers a user has, be consistent with brand tone and create metrics to measure how you're responding on the platform, Woods advises.

EchoGravity.com (9/22)

Social Shareable

Selfies? They're monkey business, lawsuit says

A People for the Ethical Treatment of Animals lawsuit argues that a macaque monkey that took a selfie of itself should retain copyright of the resulting image, which has since gone viral. PETA activists want to see proceeds from the photo be used to benefit the monkey and other animals on an Indonesian nature reserve.

The Guardian (London)/The Associated Press (9/22)

Editor's Note

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SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information.

[Virtual reality] should include ads, because life includes ads. So to not have ads would make it less lifelike.

Facebook's Andrew Bosworth, as quoted by CNNMoney

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.