An Ignoble Experiment: Pinterest pins guide custom fashion color schemes

2015/09/16

Pinterest pins guide custom fashion color schemes

Facebook works on a new option other than "like" | Apple's ad blocking could lead to more app-centered mobile world | StubHub lets inner fans show their stuff

Created for ignoble.experiment@arconati.us | Web Version

September 16, 2015

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The Big Story

Facebook works on a new option other than "like"

(Robyn Beck/Getty Images)

Facebook is working on an alternative to its "like" button, but it won't be as negative as a "dislike" button, according to CEO Mark Zuckerberg. "Not every moment is a good moment.... But your friends and people want to be able to express that they understand," Zuckerberg said.

Marketing Land (9/15)

Smithereens: The Marketing Fragmentation Problem
Marketing's got a fragmentation problem. It's making marketing data hard to use, marketing operations hard to manage, and customer experiences with your brand hard for your customers to enjoy. Something's got to give. Find out why we're in this mess and what you can do to get yourself out of it. It's a short read, but an important one.

Connecting & Collaborating

Apple's ad blocking could lead to more app-centered mobile world

(Sean Gallup/Getty Images)

Apple's new operating system enables consumers to block ads when using Safari to browse the Web on their mobile devices, but it doesn't affect ads displayed inside applications. That could lead to brands moving their spending to apps -- the backbone of the Apple system -- and away from the traditional online ads that fuel Google.

Reuters (9/15)

Marketer Moments

StubHub lets inner fans show their stuff

StubHub's "Let Your Fan Out" campaign from Duncan/Channon features demure individuals so excited about upcoming events that their rowdy inner fans are unleashed, with embarrassing results. The push aims to inform fans of the ticket company's more holistic events experience and will run on TV with digital, social and radio executions.

Adweek (9/14)

Platform News

Pinterest pins guide custom fashion color schemes

(JOSH EDELSON/Getty Images)

Pinterest is beginning to collaborate with brands to let users log in to fashion sites with Pinterest credentials and find items based on their Pinterest Palette. The palette, which works with retail site Topshop, determines users' favorite color schemes based on their pins.

VentureBeat (9/16)

Snapchat offers fee-based video save option

(Peter Macdiarmid/Getty Images)

Snapchat users now have the option of saving three videos for re-watching for a 99-cent fee. The move is regarded as a small step toward monetization and away from a model of only disappearing videos.

Re/code (9/15)

Measurement Matters

How Philips leverages data and influencers

Philips North America's Boon Lai talks about the challenge to market in the most efficient way. The keys are to evolve with consumer needs, to leverage consumer data without seeming creepy, and to continue to experiment with new social media platforms. "The consumer is a getting lot more fragmented, but also a lot more empowered," Lai says.

The Economist Group (9/14)

Social Shareable

Brits go nuts for "Friends"

(Getty Images/Getty Images)

Tickets to FriendsFest, an immersive tribute to the TV show "Friends" in a London warehouse, sold out within minutes. The event will include a mockup of Monica's apartment and the Central Perk coffee shop.

The Guardian (London) (9/16)

Editor's Note

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[I]t looks as though content pays, but only if that content stays visible long enough to generate some cash.

Kurt Wagner, writing about Snapchat at Re/code

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.