An Ignoble Experiment: Snoop Dogg sparks up pot-centric social network

2015/09/22

Snoop Dogg sparks up pot-centric social network

Facebook data-policy changes dismay researchers, startups | Facebook is as bad as the NSA, European watchdog says | Uninvited Emmys plug nets HBO social buzz

Created for ignoble.experiment@arconati.us | Web Version

September 22, 2015

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The Big Story

Facebook data-policy changes dismay researchers, startups

(Dan Kitwood/Getty Images)

Researchers, startups, application developers and political campaigners were among those who were angered when Facebook restricted access to users' data this year. The move, intended to reassure privacy-conscious users, left many companies and academic research groups that had previously relied on the data high and dry.

The Wall Street Journal (tiered subscription model) (9/21)

Facebook is as bad as the NSA, European watchdog says The Guardian (London) (9/21)

Down with Simple Attribution Models
It's time for a revolution. Simple attribution models mislead marketing teams, making them over-invest in the wrong places and under-invest in the right ones. It's never been more important to figure out how an action in any channel leads to a sale, and with so many touch points in the typical purchase journey, this has become a major challenge. Let's fix it.

Connecting & Collaborating

Uninvited Emmys plug nets HBO social buzz

(Alberto E. Rodriguez/Getty Images)

Emmy Awards host Andy Samberg decided to test HBO CEO Richard Plepler's claim that he doesn't mind people sharing HBO Now passwords by sharing login details during the televised awards ceremony. The network, which hadn't been fully briefed, played along by retweeting the login details and offering recommendations for first-time viewers.

Advertising Age (free access for SmartBrief readers) (9/20)

Marketer Moments

Starbucks makes a star of Pumpkin Spice Latte on social media

Starbucks' fall-themed push for its Pumpkin Spice Latte will center on social media and consumer engagement this year rather than SMS, as it did in previous years. The treat even takes on its own persona on Tumblr, where fans can ask it questions.

Mobile Marketer (9/22)

Platform News

Snoop Dogg sparks up pot-centric social network

Snoop Dogg is launching a social network, Merry Jane, in the hopes of creating an online hub for marijuana lovers. The ad-supported site, with tips on cooking with cannabis and finding the right strands, is in beta with a wider roll-out expected next month.

TechCrunch (9/21)

Measurement Matters

Bloomberg terminals to serve up Twitter data

(LEON NEAL/Getty Images)

Bloomberg says its terminals will let users cross-reference tweet volumes and sentiment with market data in real time. "Our customers have told us that Twitter helps them uncover early trends, breaking news, and sentiment shifts, which may be indicative of changing market conditions," Bloomberg's Ben Macdonald says.

LeapRate.com (9/22)

Social Shareable

The case for funny cat videos

Cat videos represent all that is good about the Web and humanity, Maria Bustillos writes. "The charm of cat videos crosses all boundaries of class, gender, and nationality," Bustillos writes.

BBC (9/21)

I'm becoming increasingly skeptical that you can build a lasting, stand-alone business based on access to someone else's social graph.

Redpoint Ventures' Chris Moore, as quoted by The Wall Street Journal

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.